Report

September 1999

The Privacy Best Practice
	Wired consumers worry about their online privacy. To solve the privacy problem and build customer loyalty, sites must implement the privacy best practice -- a model that gives consumers control over their personal data.
by Christopher Kelley with James McQuivey, Michael Gazala, Tell Metzger, Christine Ham

Figure 1. Privacy Concerns Are Broad And Decrease Online Participation
Figure 2. Personal Information Will Be Shared -- Under The Right Conditions
Figure 3. Web Retailers Must Create Direct Relationships With Customers
Figure 4. The Privacy Best Practice Helps Deepen Relationships With Customers
Figure 5. A Sample 'Privacy Best Practice' Customer Control Panel

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