Healthcare leaders think empowered consumers and new doctors will drive the entire profession online. Not so. Physicians will selectively embrace the Net -- and only when the value proposition serves the clinical domain.
by
Michael Barrett
with Eric Brown,
Victoria Chiou,
Jay Murray,
Erin Roland
Internet optimists expect doctors to crowd online.
Two-thirds of healthcare executives view physician adoption of the Net as important to their institutions.
The Internet is focused on the commercial domain while the doctor focuses on the clinical domain.
Vendors should avoid using medical error reduction as a selling point.
The AMA must lead the fight against PDA proliferation.
Wireless devices must work with hospital equipment.
Figure 1.
Healthcare Professionals Count On Physicians Going Online
Figure 2.
Nonphysicians And Physicians Differ On The Net's Uselfulness
Figure 3.
Physicians Will Not Respond Personally To Email
Figure 4.
Physicians Balk Because They Don't Think Online Activities Pay Off
Figure 5.
The "Killer App" For Physicians Would Boost Practice Productivity
Figure 6.
AMA Data Sharpens The Picture Of MDs' Disaffection Toward The Net
Figure 7.
The PCP's Clinical Workflow And Pertinent Internet Applications
Figure 8.
Net Strategies: Relevance To PCP's Clinical Workflow, 2000-2002