Report

March 2000

Why Doctors Hate The Net


Michael Barrett
Healthcare leaders think empowered consumers and new doctors will drive the entire profession online. Not so. Physicians will selectively embrace the Net -- and only when the value proposition serves the clinical domain.
by Michael Barrett with Eric Brown, Victoria Chiou, Jay Murray, Erin Roland

INTERVIEWS
  • Internet optimists expect doctors to crowd online.
  • Two-thirds of healthcare executives view physician adoption of the Net as important to their institutions.
ANALYSIS
  • The Internet is focused on the commercial domain while the doctor focuses on the clinical domain.
ACTION
  • Vendors should avoid using medical error reduction as a selling point.
  • The AMA must lead the fight against PDA proliferation.
WHAT IT MEANS
  • Wireless devices must work with hospital equipment.
 
Figures & Data
  • Figure 1.  Healthcare Professionals Count On Physicians Going Online
  • Figure 2.  Nonphysicians And Physicians Differ On The Net's Uselfulness
  • Figure 3.  Physicians Will Not Respond Personally To Email
  • Figure 4.  Physicians Balk Because They Don't Think Online Activities Pay Off
  • Figure 5.  The "Killer App" For Physicians Would Boost Practice Productivity
  • Figure 6.  AMA Data Sharpens The Picture Of MDs' Disaffection Toward The Net
  • Figure 7.  The PCP's Clinical Workflow And Pertinent Internet Applications
  • Figure 8.  Net Strategies: Relevance To PCP's Clinical Workflow, 2000-2002
   
RELATED MATERIAL 
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • eBooks and the road to wisdom.
  • Doctors prefer the old-fashioned Web . . .
  • . . . when they prefer the Web at all.
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Ratings and Comments
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