Report

May 2000

Content Hypersyndication

Daniel O'Brien 		As the Web multiplies consumer access points, hypersyndication delivers what consumers want -- personalized, congruent bundles of content, commerce, services, and applications.
by Daniel O'Brien with Chris Charron, Jason Sorley, Amy Dash

INTERVIEWS
  • A typical media firm will have 69 deals in 2003.
  • By 2003, access partnerships will outnumber all others.
ANALYSIS
  • The Net makes everyone a content distributor.
  • Hypersyndicators alter provider/distributor relationships.
ACTION
  • Media firms should set their content free.
  • AOL and Yahoo! should hypersyndicate offerings.
WHAT IT MEANS
  • "KnowledgeMarts" will peddle personal portals.
  • Hypersyndicators will be the Nielsen of the Net.
 
Figures & Data
  • Figure 1.  Access And Traffic Dominate Content Companies' Plans
  • Figure 2.  Content Providers And Portals Cut Complex Deals
  • Figure 3.  Media Firms Approach Access Deals With Enthusiasm And Caution
  • Figure 4.  Content-Marketer Deals Are Relatively Small But Popular
  • Figure 5.  Syndicators Offer Highest Rate Of Performance-Based Deals
  • Figure 6.  Nonmedia Companies Are New Brokers Of Consumer Attention
  • Figure 7.  Hypersyndicators Match Provider Resources To Distributor Needs
  • Figure 8.  Syndicators Concentrate On Service More Than Product Or Audience
  • Figure 9.  Hypothetical Deals' Leverage Depends On Uniqueness And Scale
   
RELATED MATERIAL 
  • Research Summary
  • Companies Interviewed For This Report
  • Related Research
 
GRAPEVINE
  • Fill 'er up with premium content?
  • Content is still king . . . but only when it's King Regis.
  • So tell us, who won the 2004 award for Best Virtual Actor?
  • It takes a ville.com to raise a bundle
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Ratings and Comments
NOT YET RATED
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