Businesses will be squeezed as escalating public objections to the use of personal data collide with rising pressures to make better use of information online. The conflict will result in two waves of privacy legislation.
by
Jay Stanley
with John McCarthy,
Jeremy Sharrard
Online companies take privacy very seriously.
Firms seek ways to collect data without angering customers.
Data flows that empower consumers also threaten privacy.
Businesses are squeezed by Net transparency and privacy.
Internet privacy legislation is passed in two rounds.
Congress should aim for technology neutral policy.
Public education strategy will backfire.
Figure 1.
Companies Try To Keep Up With Privacy Pressures
Figure 2.
Web Site Data Flows Are Disputed At Every Point
Figure 3.
The Four Sources Of Privacy Concern
Figure 4.
The Privacy Squeeze
Figure 5.
Current Privacy Law Takes A Sector-By-Sector Approach
Companies, Organizations, And People Interviewed For This Report
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