Report

June 2000

• Online Rx buyers will double over the next six months.
• Rx purchasers are three times as likely as the average Net user to seek health information at online drugstores.

• Rx sites will use patient compliance programs to add $1.3 billion to their top lines in 2004.
• ePharmacies will specialize to boost penetration, then join forces to master markets.

• Online pharmacies must cement ties with big insurers.
• Rx sites should link with personal medical-records vendors.

• Insurers will fuel the fire with compliance discounts.
• Pharma firms will seek ePharmacies for phase IV drug trials.

• Figure 1.  Online Prescription Purchasing Ramps Up
• Figure 2.  Health Content Drives Online Prescription Purchasing
• Figure 3.  ePharmacies Will Move From Fundamentals To Value-Added Services
• Figure 4.  Today's Online Pharmacies Are Still Mastering The Fundamentals
• Figure 5.  Online Compliance Programs Boost Total Rx Expenditures In 2004
• Figure 6.  Phase 2: ePharmacies Must Build Compliance Programs
• Figure 7.  Three Types Of Online Pharmacies Emerge By 2002

 

• Consumer Research Methodology
• Companies Interviewed For This Report
• Related Research

• Driving electronic scripts with carrots -- and now a stick.
• Drug regulators' stealth campaign.
• Women dominate health purchases with one exception -- Rx.
• One-world pricing for pharmaceuticals?