| Name of survey: | Benchmark North America |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | April 2003 |
| Region: | North America |
| Respondents: | 61,086 |
Forrester conducted a mail survey of 61,086 US and Canadian households that are members of NFO's mail panel. NFO weighted the data by age, sex, income, education, household size, and region to demographically represent the adult North American population. NFO fielded the survey from December 2002 to February 2003 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=61,086), there is 95% confidence that the results have a statistical precision of plus or minus 0.4% of what they would be if the entire adult population of North American households had been polled. The sample used by NFO is not a random sample; while individuals have been randomly sampled from NFO's panel for this survey, they have previously chosen to take part in the NFO mail panel.
Survey Instruments:
Benchmark North America Mail Survey - Canadian
Benchmark North America Mail Survey
The documents and figures below summarize the findings from this research
Banks Prepare For Customer Experience Wars
Bruce D. Temkin, June 2007
Experience-Based Differentiation
Bruce D. Temkin, January 2007
Selling Telecom To Ethnic Minorities
Charles S. Golvin, April 2004
Media & Marketing December 2003 Data Overview: Marketing To America's Ethnic Minorities
Jed Kolko with Charles Q. Strohm, Ayanna Lonian, December 2003
EBPP Forecast: Annual Growth Rates To Slow
Catherine Graeber with Bill Doyle, Tom Watson, Jeremy Sweeney, November 2003
Women Embrace Online Product Research
Jim Nail with Charles Q. Strohm, October 2003
The 2003 Tech Brand Scorecard
Jed Kolko with Chris Charron, Sheila Baxter, October 2003
Who's Online -- And How To Get The Rest
Jed Kolko with Charles Q. Strohm, September 2003
Why Consumers Prefer Biller Sites To Pay Bills
Catherine Graeber with Ron Shevlin, Tom Watson, Jeremy Sweeney, September 2003
Canadian eCommerce Sputters Along
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Esther H. Yuen, September 2003
Highlight: The Uninsured Are Not Technology Slouches
Bradford J. Holmes with Lynne "Sam" Bishop, September 2003
Healthcare August 2003 Data Overview: Uninsured Consumers' Technology Use And Attitudes Reveal Who Shops For Coverage
Bradford J. Holmes with Lynne "Sam" Bishop, August 2003
The Digital Divide Still Haunts The US
Christopher M. Kelley with Christopher M. Kelley, James L. McQuivey, Ph.D., Esther H. Yuen, July 2003
The Increasing Significance Of Price Over Brand
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Carey Schwaber, July 2003
Online Purchasing: Benchmark North America
Christopher M. Kelley, July 2003
Finances And Investments: Benchmark North America
Ekaterina O. Walsh, Ph.D., July 2003
Online Activities: Benchmark North America
Jed Kolko, July 2003
Going Online: Benchmark North America
Jed Kolko, July 2003
Gays Are The Technology Early Adopters You Want
Jed Kolko with Michael E. Gazala, Charles Q. Strohm, June 2003
How To Lure More Ethnic Shoppers
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Charles P. Wilson, June 2003
Benchmark June 2003 Data Overview: Covers Forecasts, Devices, Broadband, Online Activities, Telecom, Finance, And Retail
Jed Kolko with James L. McQuivey, Ph.D., Jennifer Gordon, Charles Q. Strohm, June 2003
What Asian Web Buyers Purchase Online
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Charles P. Wilson, June 2003
What Hispanic Web Buyers Purchase Online
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Charles P. Wilson, June 2003
What Black Web Buyers Purchase Online
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Charles P. Wilson, June 2003
The Minority Report: Selling To Ethnic Groups
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Charles P. Wilson, May 2003