Consumer Technographics® Data

Understanding The Impact Of Technology And The Internet

Name of survey:  Forrester's Consumer Technographics Q1 2005 North American Youth Devices & Access And Finance Online Study
Product:  North American Consumer Technographics
Date of survey:  March 2005
Region:  North America
Number of respondents:  5,216

Forrester conducted a Web-based survey of 5,216 US and Canadian individuals who are members of Survey Sampling's email panel. Forrester Research fielded the survey in April 2005 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=5,216), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire adult population of North American households had been polled. The sample used by Survey Sampling is not a random sample; while individuals have been randomly sampled from Survey Sampling's panel for this survey, they have previously chosen to take part in the Survey Sampling email panel.

Survey Instruments:
Q1 2005 North American Youth Devices & Access And Finance Online StudySurvey PDF icon

Survey Tools:
View all questions from this survey in Survey Explorer

The documents below summarize the findings from this survey.

The Financial Lives Of Young Consumers
Catherine Graeber, April 2006