| Name of survey: | Hispanic Technographics Consumer Technology And Marketing Phone Survey, Q1 2008 |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | March 2008 |
| Region: | United States |
| Respondents: | 3,000 |
Forrester conducted a 20-minute phone survey fielded in February and March 2008 of 3,000 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=3,000), there is 95% confidence that the results have a statistical precision of plus or minus 1.8% of what they would be if the entire population of Hispanic US individuals ages 18 and older had been surveyed. Forrester weighted the data by age, income, region, and language dominance to demographically represent the adult Hispanic US population. The survey sample size, when weighted, was 2,990. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in survey data.) TNS fielded the survey, and respondents were selected from a geographically representative US sample using random digit dial (RDD). The sample used was made up of two subsamples: one random sample using RDD, and one using RDD within geographic areas that are at least 33% Hispanic according to the 2000 US Census. Respondents generally completed the survey in whichever language they answered the phone: Spanish or English.
Survey Instruments:
Hispanic Technographics Consumer Technology And Marketing Phone Survey, Q1 2008 - Spanish
Hispanic Technographics Consumer Technology And Marketing Phone Survey, Q1 2008 - English
The documents and figures below summarize the findings from this research
Hispanic Social Technographics® Revealed
Tamara Barber, August 2008
Technographics® Insight: Younger Hispanics Prefer Spanish Online
Tamara Barber, July 2008
Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008
Tamara Barber, June 2008