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Name of survey: North American Technographics Youth Online Survey, Q2 2008
Product: North American Consumer Technographics
Date of survey: June 2008
Region: North America
Number of respondents: 5,270
Forrester conducted an online survey fielded in June 2008 of 5,270 young US and Canadian individuals ages 12 to 18. For results based on a randomly chosen sample of this size (N=5,270), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 12 to 18 had been surveyed. Forrester weighted the data by age, gender and broadband adoption to demographically represent the North American youth online population. The survey sample size, when weighted, was 5,241. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools¿ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools¿ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Youth Online Survey, Q2 2008 - Survey Instrument
The documents below summarize the findings from this survey.
Youth Spearhead Mobile Services Adoption
Charles S. Golvin, December 2008
Technographics® Survey Highlights: North American Youth Online Survey, Q2 2008
Joost van Kruijsdijk, September 2008
Multiple Identities Allow Teens To Create Boundaries In Online Social Networks
Sally M. Cohen, September 2008
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