|
Name of survey: European Technographics® Consumer Technology Online Survey, Q4 2008
Product: European Consumer Technographics
Date of survey: February 2009
Region: Europe
Number of respondents: 14,333
Forrester conducted an online survey fielded in November and December 2008 of 14,333 respondents in France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on online adults ages 16 years and older who are members of the online panel of Ipsos. Ipsos weighted the data by age, gender, and online frequency to demographically represent the adult European population per country. Respondents were motivated with various incentives. For results based on a randomly chosen sample of this size (N=14,333), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Technographics Consumer Technology Online Survey, Q4 2008 - Master Questionnaire
The documents below summarize the findings from this survey.
The Future Of Location-Based Services: Four Service Categories Will Emerge
Thomas Husson, June 2009
The Mobile Internet Creates New Opportunities For Direct-To-Consumer Strategies
Thomas Husson, May 2009
The Future Of European Video On Demand Is TV-Based
Laurence Meyer, May 2009
|
