| Name of survey: | Asia Pacific Technographics® Survey, Q2 2009 |
|---|---|
| Product: | Asia Pacific Consumer Technographics |
| Date of survey: | June 2009 |
| Region: | Asia Pacific |
| Respondents: | 7,652 |
Forrester Research conducted a survey of 7,652 consumers ages 18 and older in Japan, South Korea, Australia, metropolitan China (including Hong Kong, Shanghai, Beijing, Guangzhou, Chengdu, Wuhan, and Xian ), and metropolitan India (including Mumbai, New Delhi, Kolkata, Bangalore, and Chennai) using a combination of phone, in-person, and online methodologies. The data in metropolitan China was collected using a random digit dial (RDD) method; the data in India was collected via in-person surveys; and the data in Japan, South Korea, and Australia was collected using an online methodology. Forrester Research weighted the data by age, gender, and geographical distribution to be representative of the adult population in each country or region surveyed. The Q2 survey was fielded between March and April 2009. The samples in Japan, South Korea, and Australia are geographically representative of the adult online population according to the latest country-specific census. The samples in India and China are representative of the urban population, with a heavier weight attributed to these countries' largest urban areas. The sample in India is representative only of the SEC ABC groups. Respondents in India completed the survey either in English or a native language: Marathi, Hindi, Bengali, Kannada, or Tamil. The survey for all other countries was administered in the country's or territory's official language. The consumer topics covered in this survey include general behavior toward technology, Internet access and home access type, ISP, online activities, travel, mobile Internet, eCommerce, media consumption, ownership of financial products, device ownership, demographics, and Technographics segmentation.
Survey Instruments:
Asia Pacific Technographics Survey, Q2 2009 - Questionnaire
The documents and figures below summarize the findings from this research
Global Overview: Online Retail Financial Services
Olesia Klevchuk, April 2010
Understanding Online Payment Preferences In International Markets
Zia Daniell Wigder, March 2010
The Global eCommerce Adoption Cycle
Zia Daniell Wigder, January 2010
Digital Music Consumption Around The Globe
Sonal Gandhi, December 2009
Technographics® Survey Highlights: Leisure Travel In Asia Pacific
Olesia Klevchuk, September 2009
Technographics® Survey Highlights: PC Adoption In Asia Pacific
Olesia Klevchuk, September 2009
Technographics® Survey Highlights: Media Consumption In Asia Pacific
Olesia Klevchuk, September 2009
Technographics® Insight: Global Mobile Internet And Mobile Content
Olesia Klevchuk, July 2009