| Name of survey: | Personal Finance North America |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | March 2001 |
| Region: | North America |
| Respondents: | 10,000 |
Forrester conducted an online survey of 10,000 members of Greenfield Online's panel of North American consumers. Greenfield fielded the survey in December 2000 and motivated panelists by entering them in a drawing for one prize of $250, one of two prizes of $50, one of 100 $15 prizes, one of 525 $10 prizes, or one of 1,580 $5 prizes. Forrester weighted the data by age, sex, income, education, country, and online tenure to demographically represent the online adult population of North America. For results based on a randomly chosen sample of this size (N=10,000), there is 95% confidence that the results have a statistical precision of plus or minus 1% of what they would be if the entire adult online population of North American consumers had been polled.
Survey Instruments:
Personal Finance North America Online Survey
The documents and figures below summarize the findings from this research
Bill Payment's Time Is Now
Kenneth Clemmer with Becky Bermont, December 2001
Few Canadians Want Wireless Finance
Kenneth Clemmer with Alanna Denton, September 2001
Who Wants Wireless Finance?
Kenneth Clemmer with Michael E. Gazala, Alanna Denton, August 2001
One-Stop Financial Shops Have Little Appeal
Kenneth Clemmer with Alanna Denton, July 2001
Consumers Want More Electronic Deposits
Kenneth Clemmer with Alanna Denton, July 2001