| Name of survey: | Retail and Media North America |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | February 2003 |
| Region: | North America |
| Respondents: | 9,788 |
Forrester conducted an online survey of 9,788 US and Canadian households that are members of Greenfield¿s online panel. Forrester weighted the data by age, sex, income, education, household size, and region to demographically represent the online adult North American population. Greenfield fielded the survey from December 2002 to January 2003 and motivated respondents by entering them into a drawing for a variety of cash prizes. For results based on a randomly chosen sample of this size (N = 9,788), there is 95% confidence that the results have a statistical precision of plus or minus 1% of what they would be if the entire adult population of online North American households had been polled. The sample used by Greenfield is not a random sample; while individuals have been randomly sampled from Greenfield¿s panel for this survey, they have previously chosen to take part in the Greenfield online panel.
Survey Instruments:
Retail & Media North America Online Survey
The documents and figures below summarize the findings from this research
Should Your Brand Use Online Video?
Brian Haven, October 2006
Take Online Merchandising Beyond Zoom In 2004
Carrie Johnson with Charles P. Wilson, Joshua Walker, November 2003
Search Use Grows With Online Experience
Charlene Li with Michael E. Gazala, Ayanna Lonian, September 2003
Can Radio Be TiVo-ed?
Josh Bernoff with Jed Kolko, Sheila Baxter, Charles Q. Strohm, September 2003
The Internet's Big Impact On Media, 1998 To 2003
Chris Charron with Josh Bernoff, Charles Q. Strohm, September 2003
Do You Know Which Consumers Want Your Email?
Jim Nail with Chris Charron, Christopher M. Kelley, Charles Q. Strohm, June 2003
Do Your Shoppers Want Custom Products?
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Carey Schwaber, May 2003
Online Gamblers: A Good Bet For Marketers
Chris Charron with Charles Q. Strohm, April 2003
AOL And Yahoo! Users Get Spammed
Jim Nail with Chris Charron, Charles Q. Strohm, April 2003
Highlight: Downloading Beats Streaming Hands Down
Chris Charron with Gillian DeMoulin, March 2003
Media & Marketing March 2003 Data Overview: Covers Media Use, Streaming And Downloading, Online Ads, And Email Marketing
Chris Charron with Gillian DeMoulin, March 2003
Broadband Produces Smarter Shoppers
Christopher M. Kelley with Christopher M. Kelley, Carrie Johnson, Kate Delhagen, Kimberly Chaskey Toedtman, February 2003
Retail February 2003 Data Overview: A Gender Analysis Of Online Shopping Behaviors
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Kimberly Chaskey Toedtman, February 2003
Broadband: Retail North America
Christopher M. Kelley, February 2003
Brand Trust And Use: Media & Marketing North America
Gillian DeMoulin, February 2003
Paying For Content: Media & Marketing North America
Gillian DeMoulin, February 2003
Category Purchasing: Retail North America
Christopher M. Kelley, February 2003