| Name of survey: | Q3 2003 North American Study |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | September 2003 |
| Region: | North America |
| Respondents: | 13,627 |
Forrester conducted a mail survey of more than 13,000 US and Canadian households that are members of NFO's mail panel. NFO weighted the data by age, sex, income, education, household size, and region to demographically represent the adult North American population. NFO fielded the survey from July to August 2003 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=13,627), there is 95% confidence that the results have a statistical precision of plus or minus 0.8% of what they would be if the entire adult population of North American households had been polled. The sample used by NFO is not a random sample; while individuals have been randomly sampled from NFO's panel for this survey, they have previously chosen to take part in the NFO mail panel.
US/Canadian Version 1 -- Covers Travel, Retail, Media, Devices
US/Canadian Version 2 -- Covers Healthcare, Automotive, Financial Services
Survey Instruments:
US Study Survey Version 1
Canadian Study Survey Version 2
Canadian Study Survey Version 1
US Study Survey Version 2
The documents and figures below summarize the findings from this research
Digital Video Recorders Take Flight
Josh Bernoff, April 2004
DVRs Eclipse VOD
Josh Bernoff, March 2004
Multitasking Dilutes Media Attention
Josh Bernoff, March 2004
Broadband ISPs: Get Over Your Fear Of Tiers
Jed Kolko with Chris Charron, Sheila Baxter, February 2004
How Consumers Buy Financial Products
Ron Shevlin with Bill Doyle, Tom Watson, January 2004
What Drives Satisfaction With Bank Web Sites?
Ron Shevlin with Bill Doyle, Jeremy Sweeney, January 2004
Offline Media Lose Valuable Customers To The Net
Chris Charron with Charles Q. Strohm, January 2004
To Download Or Stream?
Chris Charron with Charles Q. Strohm, Sheila Baxter, January 2004
How To Stop Broadband Churn Before It Starts
Jed Kolko with Chris Charron, Sheila Baxter, Charles Q. Strohm, December 2003
What Is Online Advice?
Ron Shevlin with Jaime Punishill, Jeremy Sweeney, December 2003
How Telcos Should Enter The Video Business
Charles S. Golvin with Josh Bernoff, Ayanna Lonian, December 2003
Portals Will Introduce Comparison-Shopping To The Masses
Carrie Johnson with Charles P. Wilson, Joshua Walker, December 2003
Online Pharmacies: Prepare For Medicare
Elizabeth Boehm with Bradford J. Holmes, Lynne "Sam" Bishop, December 2003
Elderly Consumers Lead Online Drug Buying
Bradford J. Holmes with Lynne "Sam" Bishop, December 2003
How Health Net Can Catch UnitedHealthcare Online
Elizabeth Boehm with Bradford J. Holmes, Sara E. McAulay, Lynne "Sam" Bishop, December 2003
Insurers: Cross-Sell Your Web Site Users
Jaime Punishill with Tom Watson, December 2003
Target, Toys"R"Us, And Wal-Mart Share Toy Buyers
Carrie Johnson with Esther H. Yuen, Charles P. Wilson, Joshua Walker, December 2003
The State Of Mobile Adoption: 2003
Charles S. Golvin with Chris Charron, Charles Q. Strohm, Ayanna Lonian, Sheila Baxter, December 2003
Which Retailer Wins Over Video Game Buyers?
Carrie Johnson, December 2003
Are Consumers Satisfied With Banks' Web Sites?
Ron Shevlin with Catherine Graeber, Jeremy Sweeney, December 2003
Wal-Mart Bank: Your Next Competitor?
Catherine Graeber with Bill Doyle, Tom Watson, November 2003
DSL's Low Price Beats Cable's High Speed
Jed Kolko with Michael E. Gazala, Sheila Baxter, November 2003
How To Prevent Abandoned Online Applications
Ron Shevlin with Catherine Graeber, Jeremy Sweeney, November 2003
Consumers Don't Swallow Pharma Site Messages
Elizabeth Boehm with Bradford J. Holmes, Lynne "Sam" Bishop, November 2003
The Rise Of Kiosks And Net Flight Check-Ins
Henry H. Harteveldt with Charles P. Wilson, November 2003
Rebuilding Consumer Loyalty
Christopher M. Kelley with Christopher M. Kelley, Kate Delhagen, Esther H. Yuen, November 2003
Office Depot, OfficeMax, And Staples Face Off
Christopher M. Kelley with Christopher M. Kelley, Esther H. Yuen, Charles P. Wilson, November 2003
Why Consumers Visit Physician Group Sites
Eric G. Brown with Bradford J. Holmes, Lynne "Sam" Bishop, October 2003
Health Plan Sites Fail To Meet User Expectations
Elizabeth Boehm with Bradford J. Holmes, Lynne "Sam" Bishop, October 2003
IM Adoption -- Far From In Lockstep -- Marches On
Charles S. Golvin with Chris Charron, Charles Q. Strohm, Ayanna Lonian, September 2003