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Name of survey: NACTAS 2006 Benchmark Survey
Product: North American Consumer Technographics
Date of survey: February 2006
Region: North America
Number of respondents: 66,707
Forrester conducted a mail survey of 66,707 US and Canadian households that are members of TNS NFO's mail panel. TNS NFO weighted the data by age, sex, income, education, household size, and region to demographically represent the adult North American population. TNS NFO fielded the survey from January to February 2006 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=66,707), there is 95% confidence that the results have a statistical precision of plus or minus 0.4% of what they would be if the entire adult population of North American households had been polled. The sample used by TNS NFO is not a random sample; while individuals have been randomly sampled from TNS NFO's panel for this survey, they have previously chosen to take part in the TNS NFO mail panel.
Survey Instruments:
NACTAS 2006 Benchmark Survey - Canada
NACTAS 2006 Benchmark Survey - United States
The documents below summarize the findings from this survey.
Interactive Marketing Data Overview, US 2007
Jacqueline Anderson, February 2008
Global Online Shopping Patterns
Reineke Reitsma, June 2007
Banks Prepare For Customer Experience Wars
Bruce D. Temkin, June 2007
Global Technographics® Segmentation Predicts Which Consumers Will Use Technology
Jacqueline Anderson, May 2007
2006 PC Ownership In Asia Pacific
Dia Ganguly, May 2007
Gay, Lesbian, And Bisexual Media Consumption And Attitudes Toward Marketing
J.P. Gownder, May 2007
Gay, Lesbian, And Bisexual Technology Adoption, 2006
J.P. Gownder, May 2007
Segmenting Healthcare Consumers By Cost Sensitivity
Julie Snyder, May 2007
Selling High-Speed Service To The Broadband Have-Nots
Sally M. Cohen, April 2007
US DVR Adoption Forecast, 2006-2011
James L. McQuivey, Ph.D., March 2007
US Online Banking: Five-Year Forecast
Catherine Graeber, March 2007
Profiling Hispanics' Use Of Advanced Television Services And Online Portals
Tamara Barber, February 2007
Identifying Big Spenders Across Online Businesses
Carrie Johnson, February 2007
EBPP Forecast: 2006 To 2011
Catherine Graeber, January 2007
Experience-Based Differentiation
Bruce D. Temkin, January 2007
Organic Branding
Lisa Bradner, December 2006
Publicis + Digitas: Interactive Goes Mainstream
Peter Kim, December 2006
Profile Of Five Large Health Plans
Julie Snyder, Bradford J. Holmes, December 2006
Consumer Profiles Of Four National Newspaper Brands
Charlene Li, December 2006
US Mobile Phone Adoption Forecast, 2006-2011
Charles S. Golvin, December 2006
US Home Network Adoption Forecast, 2006-2011
Charles S. Golvin, December 2006
Broadband ISP Brands Compared
Maribel D. Lopez, December 2006
Mobile Operator Churn, 2005-2006
Charles S. Golvin, December 2006
The State Of US Home Internet Access, 2005-2006
Maribel D. Lopez, December 2006
Online Health Research Goes Mainstream
Lynne "Sam" Bishop, September 2006
New Broadband Users Are Mainstream
Maribel D. Lopez, September 2006
The Mainstreaming Of The Web Traveler
Henry H. Harteveldt, September 2006
Gen Xers Transform TV Viewing
Josh Bernoff, September 2006
Gen Yers' Big Media Appetites Focus On The Web
Brian Haven, September 2006
Marketers: Keep A Keen Eye On Gen Yers
Charlene Li, September 2006
Gen X And Gen Y Can't Live Without Their PCs
Ted Schadler, September 2006
Five-Year US Forecast Of 14 Consumer Technologies
Ted Schadler, September 2006
eGovernment Adoption Levels: 2006
Alan E. Webber, September 2006
Males Are The Most Active Online Bankers
Bruce D. Temkin, August 2006
Males Are More Active Investors
Bruce D. Temkin, August 2006
How Consumers Buy Banking Products
Brad Strothkamp, August 2006
The State Of Consumers And Technology: Benchmark 2006
Ted Schadler, Charles S. Golvin, July 2006
The Changing Financial Consumer
Bruce D. Temkin, July 2006
Financial Attitudes Differ Across Genders
Bruce D. Temkin, July 2006
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