| Name of survey: | NACTAS Q3 2006 Media & Marketing Online Survey |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | August 2006 |
| Region: | North America |
| Respondents: | 5,197 |
Forrester conducted an online survey of 5,197 US and Canadian individuals who are members of Survey Sampling's online panel. Forrester weighted the data by country, age, gender, income, broadband adoption, and technology attitude to demographically represent the adult North American population. Survey Sampling fielded the survey in August 2006 and motivated respondents by entering them in a drawing. For results based on a randomly chosen sample of this size (N=5,197), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire adult population of North American households had been polled. The sample used by Survey Sampling is not a random sample; while individuals have been randomly sampled from Survey Sampling's panel for this survey, they have previously chosen to take part in the Survey Sampling online panel.
The documents and figures below summarize the findings from this research
Interactive Marketing Data Overview, US 2007
Jacqueline Anderson, February 2008
How To Prioritize Marketing By Product Type
Peter Kim, November 2007
Leveraging User-Generated Content
Brian Haven, January 2007
Making Podcasts Work For Your Brand
Brian Haven, January 2007
Is The US Ready For Mobile Marketing?
Charles S. Golvin, Christine Spivey Overby, December 2006