| Name of survey: | North American Technographics® Benchmark Survey, 2007 |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | March 2007 |
| Region: | United States |
| Respondents: | 58,993 |
Forrester conducted a mail survey of 58,993 US and Canadian households and individuals age 18 and older fielded from February to March 2007. For results based on a randomly chosen sample of this size (N=58,993), there is 95% confidence that the results have a statistical precision of plus or minus 0.4% of what they would be if the entire adult population of North America households and individuals had been surveyed. Forrester weighted the US head of household respondent data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data include all of the above with the education variable being slightly different and including employment status. The survey sample size, when weighted, was 51,500 North American respondents at household level and 58,125 North American respondents at the individual level. Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels. The sample was drawn from members of TNS' panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals have been randomly sampled from TNS' panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
North American Technographics® Benchmark Survey, 2007 - US Survey Instrument
North American Technographics® Benchmark Survey, 2007 - Canadian Survey Instrument
The documents and figures below summarize the findings from this research
Customer Advocacy 2010: How Customers Rate US Banks, Investment Firms, And Insurers
Bill Doyle, January 2010
Building Gen Y's Multichannel Media Profile
Ted Schadler, May 2008
US eCommerce: 2008 To 2012
Sucharita Mulpuru, May 2008
Interactive Marketing Data Overview, US 2007
Jacqueline Anderson, February 2008
US eCommerce Forecast: 2008 To 2012
Sucharita Mulpuru, January 2008
More Indians Go Online In Cafés Than At Home
Dia Ganguly, December 2007
The Customer Experience Index, 2007
Bruce D. Temkin, November 2007
The State Of Hispanic Consumers And Technology: 2007
Tamara Barber, November 2007
Benchmark 2007: Communications And Commerce Outstrip Content Online
Charles S. Golvin, November 2007
Technographics Multicountry Analysis: 2007 Global Broadband Update
Dia Ganguly, November 2007
Fashion And Online Shopping: It's A Match
Sucharita Mulpuru, Peter Hult, November 2007
Benchmark 2007: Financial Services
Bill Doyle, November 2007
Benchmark 2007: Digital Home Foundations Grow
Charles S. Golvin, October 2007
Benchmark 2007: Measuring Healthcare's Online Saturation
Julie Snyder, October 2007
Benchmark 2007: Mobile's The Most Mainstream
Charles S. Golvin, September 2007
Benchmark 2007: Personal Computers
J.P. Gownder, September 2007
Benchmark 2007: Television
James L. McQuivey, Ph.D., September 2007
Benchmark 2007: Media
James L. McQuivey, Ph.D., September 2007
Benchmark 2007: The Five-Year Forecast For Devices And Access
Charles S. Golvin, September 2007
Benchmark 2007: Telecom
Sally M. Cohen, September 2007
Benchmark 2007: Broadband
Sally M. Cohen, September 2007
Benchmark 2007: Minimal Progress In eGovernment Adoption
Alan E. Webber, September 2007
North American Technographics 2007: A Snapshot Of Gen Y Consumers' Attitudes Toward Technology And Lifestyle
Ted Schadler, September 2007
Highlights From The State Of Consumers And Technology: Benchmark 2007
Charles S. Golvin, September 2007
Benchmark 2007: Retail
Sucharita Mulpuru, September 2007
The State Of Consumers And Technology: Benchmark 2007
Charles S. Golvin, September 2007
North American Trend Analysis, 2001-2007: Online And PC Education And Career Activities
Ted Schadler, September 2007
Boomer Women = Big Money For Marketers
Christine Spivey Overby, August 2007
Banks Prepare For Customer Experience Wars
Bruce D. Temkin, June 2007
Hispanic Social Computing Takes Off
Tamara Barber, June 2007