Understanding The Impact Of Technology And The Internet
Name of survey: North American Technographics® Travel Online Survey, Q2 2007 Product: North American Consumer Technographics Date of survey: May 2007 Region: North America Number of respondents: 5,519
Forrester conducted an online survey of 5,519 US and Canadian individuals aged 18 to 88 fielded in May 2007. For results based on a randomly chosen sample of this size (N=5,519), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 18 and older had been surveyed. Forrester weighted the data by country, age, gender, income, broadband adoption, and technology attitude to demographically represent the adult North American online population. The survey sample size, when weighted, was 5,300. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools' online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools' panel for this particular survey, they have previously chosen to take part in the MarketTools' online panel.
