| Name of survey: | European Mail Benchmark Survey Q2 2007 European Study |
|---|---|
| Product: | European Consumer Technographics |
| Date of survey: | September 2007 |
| Region: | Europe |
| Respondents: | 24,808 |
This survey is representative of the European population aged 16 and older. The consumer topics covered include general behavior toward technology, device ownership (including brand usage of mobile phones, PCs, digital cameras, portable music devices, and printers), online buying behavior, personal finance, importance of main banks, travel, TV purchasing, interest in digital services, technology brands, preferred media sources, consumer trust, mobile phone buying behavior, mobile internet, demographics, and Technographics segmentation. Taylor Nelson Sofres conducted the fieldwork in March, April and May 2007.
Survey Instruments:
The documents and figures below summarize the findings from this research
Is There Enough TV For Everyone?
Pete Nuthall, October 2008
Online Shopping In Poland: How To Turn "Lookers" Into "Buyers"
Reineke Reitsma, June 2008
Technographics® Insight: Gambling And Online Gaming In The UK Two Sides Of The Same Coin?
Reineke Reitsma, June 2008
Technographics® Insight: Polish Consumers Go Mobile
Reineke Reitsma, April 2008
2008 European Bank Secure Web Site Rankings
Tim van Tongeren, March 2008
European Multichannel Consumers Are High-Value Shoppers
Reineke Reitsma, February 2008
Redefining High-Value Customers
Mary Beth Kemp, February 2008
Why Financial Company Web Sites Need Online Advice Tools
Alyson Clarke, February 2008
Fierce Competition Will Further Drive UK Broadband Growth
Pete Nuthall, February 2008
Politics Threaten Germany's Broadband Potential
Pete Nuthall, January 2008
Technographics® Insight: The Impact Of Security Perceptions On Online Shopping In Europe
Reineke Reitsma, January 2008
Technographics® Insight: Where Do Europeans Buy Consumer Electronics And What Influences Their Purchases
Joost van Kruijsdijk, December 2007
Technographics® Insight: Why European Seniors Matter For Online Retailers
Joost van Kruijsdijk, December 2007
Technographics® Insight: How Europeans Research Consumer Electronics
Joost van Kruijsdijk, December 2007
Don't Neglect Technology's Late Adopters
Reineke Reitsma, November 2007
Technographics® Insight: European Online Grocery Shopping
Reineke Reitsma, November 2007
The Prospects For Ad-Funded Mobile Services
Niek van Veen, November 2007
Broadband Uptake In Europe
Reineke Reitsma, November 2007
German Online Banking Forecast: 2007 To 2012
Tim van Tongeren, Benjamin Ensor, November 2007
How European Young Professionals Research Financial Decisions
Benjamin Ensor, Reineke Reitsma, November 2007
Technographics Multicountry Analysis: 2007 Global Broadband Update
Dia Ganguly, November 2007
Customer Advocacy 2007: How Customers Rate European Banks
Benjamin Ensor, November 2007
Most Europeans Only Consider A Few Firms When Buying Financial Products
Tim van Tongeren, October 2007
Is It Game Over For VoIP In Europe?
Paul Jackson, October 2007
Uptake Of Online Gambling And Gaming In Europe
Reineke Reitsma, September 2007
European Online Shopping Landscape 2007
Reineke Reitsma, August 2007
Profiling European Internet Avoiders
Reineke Reitsma, August 2007
Survey Highlights: European Technographics® Benchmark Survey, Q2 2007
Joost van Kruijsdijk, Reineke Reitsma, August 2007