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Name of survey: European Online Young Consumer Survey Q3 2007 - European Study
Product: European Consumer Technographics
Date of survey: October 2007
Region: Europe
Number of respondents: 7,120
This survey is representative of the young European online population aged 12 - 24. The consumer topics covered include general behavior toward technology, device ownership and interest in multifunctional devices (including ownership and usage of mobile phones, PCs, digital cameras, portable music devices, and printers), Internet access and home access type, online buying behavior, online activities, social computing (including virtual worlds, social networks, personalizing websites, instant messaging), multitasking, technology brands awareness and ownership, usage of mobile phones, choice of mobile operators interest in new features and services, demographics, and Technographics segmentation. IPSOS conducted the fieldwork in June/July 2007.
Survey Instruments:
Master Questionnaire
The documents below summarize the findings from this survey.
European Online Youth And Virtual Worlds
Paul Jackson, January 2008
Technographics® Survey Highlights: European Technographics Online Youth Survey, Q3 2007
Joost van Kruijsdijk, November 2007
Technographics® Insight: Which Device Can't European Young Consumers Live Without?
Reineke Reitsma, November 2007
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