| Name of survey: | European Online Media, Marketing, Retail and Travel Survey Q3 2007 European Study |
|---|---|
| Product: | European Consumer Technographics |
| Date of survey: | October 2007 |
| Region: | Europe |
| Respondents: | 7,107 |
This survey is representative of the European online population aged 16 and over. The consumer topics covered include general behavior toward technology, internet access and home access type, online buying behavior, online payment methods and loyalty cards, generic online behavior and interest in various online activities, device ownership social computing (including personalizing websites), media consumption, preferred media sources and channels, business and leisure travel, preferred purchasing channels, search engines, promotional emails, rich media advertising, mobile marketing and commercial SMS, demographics, and Technographics segmentation. IPSOS conducted the fieldwork in June/July 2007.
Survey Instruments:
The documents and figures below summarize the findings from this research
Redefining High-Value Customers
Mary Beth Kemp, February 2008
Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?
Reineke Reitsma, February 2008
Technographics® Insight: European Online Shoppers Love Loyalty Cards
Reineke Reitsma, January 2008
Technographics® Insight: Which Channels Do Europeans Use To Watch TV?
Reineke Reitsma, December 2007
Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007
Joost van Kruijsdijk, November 2007
The Prospects For Ad-Funded Mobile Services
Niek van Veen, November 2007