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Name of survey: European Online Media, Marketing, Retail and Travel Survey Q3 2007 IT Study
Product: European Consumer Technographics
Date of survey: October 2007
Region: Italy
Number of respondents: 1,000
This survey is representative of the European online population aged 16 and over. The consumer topics covered include general behavior toward technology, internet access and home access type, online buying behavior, online payment methods and loyalty cards, generic online behavior and interest in various online activities, device ownership social computing (including personalizing websites), media consumption, preferred media sources and channels, business and leisure travel, preferred purchasing channels, search engines, promotional emails, rich media advertising, mobile marketing and commercial SMS, demographics, and Technographics segmentation. IPSOS conducted the fieldwork in June/July 2007.
Survey Instruments:
Italian Questionnaire
Master Questionnaire
The documents below summarize the findings from this survey.
Technographics® Insight: Which Channels Do Europeans Use To Listen To The Radio?
Reineke Reitsma, February 2008
Technographics® Insight: European Online Shoppers Love Loyalty Cards
Reineke Reitsma, January 2008
Technographics® Survey Highlights: European Technographics Online Media, Marketing, and Retail Survey, Q3 2007
Joost van Kruijsdijk, November 2007
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