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Name of survey: North American Technographics® Retail And Marketing Online Youth Survey, Q4 2007
Product: North American Consumer Technographics
Date of survey: October 2007
Region: North America
Number of respondents: 5,359
Forrester conducted an online survey fielded in October 2007 of 5,359 young US and Canadian individuals ages 12 to 18. For results based on a randomly chosen sample of this size (N=5,359), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 12 to 18 had been surveyed. Forrester weighted the data by country, age, gender, income, broadband adoption, and technology attitude to demographically represent the adult North American online population. The survey sample size, when weighted, was 5,353. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools¿ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools¿ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics® Retail And Marketing Online Youth Survey, Q4 2007
The documents below summarize the findings from this survey.
Introducing The Youth TechStyle Segmentation
Jacqueline Anderson, June 2008
Technographics® Survey Highlights: North American Technographics Retail And Marketing Online Youth Survey, Q4 2007
Jacqueline Anderson, February 2008
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