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Name of survey: North American Technographics® Retail, Marketing, Customer Experience, And Service Benchmark Survey, Q4 2007
Product: North American Consumer Technographics
Date of survey: December 2007
Region: North America
Number of respondents: 4,732
Forrester conducted a mail survey fielded during November and December 2007 of 4,732 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=4,732), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire adult population of North American households and individuals had been surveyed. Forrester weighted the US head of household respondent data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data include all of the above, with the education variable being slightly different and including employment status.
The survey sample size, when weighted, was 3,876 North American respondents at the household level and 4,728 North American respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS¿s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals have been randomly sampled from TNS¿s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
US Survey Instrument - English
Canadian Survey Instrument - French
Canadian Survey Instrument - English
The documents below summarize the findings from this survey.
Gauge Your Product's eReadiness In Asia Pacific
Dia Ganguly, October 2008
Tapping Into US Online Auction Buyers
Carrie Johnson, August 2008
Technographics® Insight: Green Consumers Spend More Green
Ted Schadler, June 2008
Improving The Design Of Chat Interactions
Adele Sage, March 2008
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