| Name of survey: | North American Technographics® Finance, Healthcare, Government, Automotive And Travel Benchmark Survey, Q4 2007 |
|---|---|
| Product: | North American Consumer Technographics |
| Date of survey: | December 2007 |
| Region: | North America |
| Respondents: | 5,063 |
Forrester conducted a mail survey fielded during November and December 2007 of 5,063 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=5,063), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire adult population of North American households and individuals had been surveyed. Forrester weighted the US head of household respondent data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data include all of the above, with the education variable being slightly different and including employment status. The survey sample size, when weighted, was 4,142 North American respondents at the household level and 5,062 North American respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels.) The sample was drawn from members of TNS¿s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals have been randomly sampled from TNS¿s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
US Survey Instrument - English
Canadian Survey Instrument - French
Canadian Survey Instrument - English
The documents and figures below summarize the findings from this research
Technographics® Insight: US Consumers Take To The Web For Some Banking Activities But Not Others
Grey Held, Grey Held, June 2008
Consumers Believe That Wellness Works
Elizabeth Boehm, May 2008