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Name of survey: Hispanic Technographics® Consumer Technology Phone Survey, Q4 2007
Product: Hispanic Consumer Technographics
Date of survey: October 2007
Region: United States
Number of respondents: 3,004
The Hispanic Technographics Consumer Technology Phone Survey, Q4 2007, was a 20-minute phone survey of 3,004 US Hispanic adults. Ipsos fielded the survey in October 2007. Respondents were selected from a geographically representative US sample using random digit dial (RDD). The sample used was made up of two subsamples: one random sample using RDD, and one using RDD within geographic areas that are at least 33% Hispanic according to the 2000 US Census. For results based on a randomly chosen sample of this size (N=3,004), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US Hispanic adults had been surveyed. Forrester weighted the data by age, income, language dominance, and region to be representative of the adult Hispanic population. The survey sample size, when weighted, was 2,939. Respondents generally completed the survey in whichever language they answered the phone: Spanish or English.
Survey Instruments:
Hispanic Technographics® Consumer Technology Phone Survey, Q4 2007 - Spanish Survey Instrument
Hispanic Technographics® Consumer Technology Phone Survey, Q4 2007 - English Survey Instrument
The documents below summarize the findings from this survey.
Technographics® Insights: Hispanics Lead The Way With Mobile Data Services In 2007
Tamara Barber, April 2008
Technographics® Insight: Hispanics' PC Purchase Process
Tamara Barber, February 2008
Technographics® Survey Highlights: Hispanic Technographics® Consumer Technology Phone Survey, Q4 2007
Tamara Barber, January 2008
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