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Name of survey: North American Technographics Consumer Software And Home Office Online Survey, Q1 2008
Product: North American Consumer Technographics
Date of survey: February 2008
Region: North America
Number of respondents: 4,893
Forrester conducted an online survey fielded in February 2008 of 4,893 US and Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=4,893), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, region, and technology attitude to demographically represent the adult North American online population. The survey sample size, when weighted, was 4,874. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools¿ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools¿ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Consumer Software And Home Office Online Survey, Q1 2008
The documents below summarize the findings from this survey.
Web-Based Consumer Productivity Applications Are A Threat In Waiting To Microsoft Office
Nathan Safran, March 2009
Breaking Up Is Hard To Do: The Microsoft Word Love Story
Sheri McLeish, December 2008
Selling Packaged Software To Consumers
J.P. Gownder, Remy Fiorentino, October 2008
Home-Based Businesses Represent A Great Opportunity For PC-Related Products
J.P. Gownder, July 2008
Consumers Combat Their Internet Fears With Free Protection Measures
Natalie Lambert, June 2008
Technographics® Survey Highlights: North American Technographics® Consumer Software And Home Office Online Survey, Q1 20
Jacqueline Anderson, May 2008
Technology Populism Blurs The Work/Life Boundary
Kyle McNabb, Matthew Brown, April 2008
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