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Name of survey: European Technographics Financial Services Online Survey, Q4 2007
Product: European Consumer Technographics
Date of survey: February 2008
Region: Europe
Number of respondents: 14,345
European Technographics Online Financial Services Survey Q4 2007, which had 14,345 respondents in seven markets. The seven markets are France, Germany, Italy, the Netherlands, Spain, Sweden and the United Kingdom. This survey is based on online adults aged 16 years and older who are members of the online panel of Ipsos. Ipsos weighted the data by age, sex and online banking to demographically represent the adult European population per country.
Ipsos fielded the survey in November and December 2007 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=14,316), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey; they have previously chosen to take part in the Ipsos online panel.
The consumer topics covered in Online Financial Services Survey 2007 include general behavior toward technology and finance, internet access and home access type, ownership of financial products, online/offline research/purchase of financial products, purchasing financial products from non-financial companies, electronic and mobile banking, alternative methods of payment, credit and debit cards, contactless payments, investments, use of financial advisors, trust and security, demographics, and Technographics segmentation.
Survey Instruments:
European Technographics Online Financial Services Survey, Q4 2007 - Master Questionnaire
The documents below summarize the findings from this survey.
Technographics® Insights: How Gender Affects Investment In Europe
Reineke Reitsma, May 2008
US Investors Adopt eStatements
Bill Doyle, Elizabeth Davis, April 2008
Technographics® Survey Highlights: European Technographics Online Financial Services Survey, Q4 2007
Reineke Reitsma, March 2008
Technographics® Insight: Card Ownership And Usage In Europe
Reineke Reitsma, March 2008
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