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Name of survey: North American Technographics® Digital Home And Wireless Online Survey, Q3 2008
Product: North American Consumer Technographics
Date of survey: July 2008
Region: North America
Number of respondents: 5,464
Forrester conducted an online survey fielded in June and July 2008 of 5,464 US and Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=5,464), there is 95% confidence that the results have a statistical precision of plus or minus 1.3% of what they would be if the entire population of North American online individuals ages 18 and older had been surveyed. Forrester weighted the data by age, gender, income, broadband adoption, region, and technology attitude to demographically represent the adult North American online population. The survey sample size, when weighted, was 5,410. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools¿ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools¿ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Digital Home And Wireless Online Survey, Q3 2008 - Survey Instrument
The documents below summarize the findings from this survey.
The Year Of The Internet-Connected TV
Nathan Safran, May 2009
Consumers Are Ready For Home Remote Control
Charles S. Golvin, March 2009
Casual Home Workers Embrace The Digital Home
Sally M. Cohen, February 2009
How To Keep Casual Video Piracy At Bay In 2009
James L. McQuivey, Ph.D., December 2008
It's Time For Home Server Solution Packages
J.P. Gownder, September 2008
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