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Name of survey: European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2008
Product: European Consumer Technographics
Date of survey: September 2008
Region: Europe
Number of respondents: 14,193
The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2008, surveyed 14,193 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK, This survey is based on online adults ages 12 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex, and online tenure to demographically represent the online adult European population per country. Ipsos fielded the survey in July 2008 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=14,193), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Technographics® Media, Marketing, Social Computing Online Survey, Q3 2008 - Questionnaire
The documents below summarize the findings from this survey.
Technographics® Insight: Online Payment In Europe
Joost van Kruijsdijk, July 2009
Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior
Valerie Batut, January 2009
Technographics® Insight: 10 Facts Companies Need To Know About European Teens
Valerie Batut, December 2008
Technographics® Survey Highlights: European Technographics Media, Marketing, And Social Computing Online Survey, Q3 2008
Joost van Kruijsdijk, October 2008
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