| Name of survey: | European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2008 |
|---|---|
| Product: | European Consumer Technographics |
| Date of survey: | September 2008 |
| Region: | Europe |
| Respondents: | 14,609 |
The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2008, surveyed 14,609 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK, This survey is based on online adults ages 16 and older who are members of the Ipsos-MORI online panel. Ipsos weighted the data by age, sex, and online frequency and hours spent online to demographically represent the online adult European population per country. Ipsos fielded the survey in July 2008 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=14,609), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Retail, Customer Experience and Travel Online Survey, Q3 2008 - Questionnaire
The documents and figures below summarize the findings from this research
Technographics® Insight: Consumer Attitudes And Usage Of eRetail Brands In Europe
Olesia Klevchuk, June 2009
Technographics® Insight: How Online Reviews Impact Europeans' Shopping Behavior
Valerie Batut, January 2009
The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis
Reineke Reitsma, October 2008