|
Name of survey: European Technographics® Financial Services Online Survey, Q4 2008
Product: European Consumer Technographics
Date of survey: February 2009
Region: Europe
Number of respondents: 14,230
The European Technographics® Financial Services Online Survey, Q4 2008, had 14,230 respondents in seven markets. The seven markets are France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This survey is based on online adults ages 16 and older who are members of the online panel of Ipsos. Ipsos weighted the data by age, gender, online banking, and online frequency to demographically represent the adult European population per country. Ipsos fielded the survey in November and December 2008 and motivated respondents with various incentives. For results based on a randomly chosen sample of this size (N=14,230), there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire online adult population of Western Europe had been polled. This confidence interval can widen to 3.1% when the data is analyzed at a country level. The sample used by Ipsos is not a random sample; while individuals have been randomly sampled from the Ipsos panel for this survey, they have previously chosen to take part in the Ipsos online panel.
Survey Instruments:
European Technographics Online Financial Services Survey, Q4 2008 - Master Questionnaire
The documents below summarize the findings from this survey.
Trends 2009: European Retail Banking eBusiness And Channel Strategy
Benjamin Ensor, May 2009
Technographics® Insight: Consumer Attitudes Toward The Economy And Personal Finance Across Europe
Olesia Klevchuk, April 2009
|
