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Name of survey: North American Technographics® Benchmark Survey, 2009 (US, Canada)
Product: North American Consumer Technographics
Date of survey: May 2009
Region: North America
Number of respondents: 53,668
Forrester conducted a mail survey fielded in February and March 2009 of 53,668 US and Canadian households and individuals ages 18 and older. For results based on a randomly chosen sample of this size (N=53,668), there is 95% confidence that the results have a statistical precision of plus or minus 0.4% of what they would be if the entire population of North American households and individuals ages 18 and older had been surveyed. Forrester weighted the US head of household data by age, gender, household income, household size and composition, education level, region, and market size (combined statistical area). The weighting criteria for the US individual respondent data included all of the above with the addition of employment status. The survey sample size, when weighted, was 45,156 North American respondents at the household level and 53,571 North American respondents at the individual level. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in mail panels). The sample was drawn from members of TNS’s panel, and respondents were motivated by a sweepstakes drawing. The sample provided by TNS is not a random sample. While individuals may have been randomly sampled from TNS’s panel for this particular survey, they have previously chosen to take part in the TNS panel.
Survey Instruments:
North American Technographics Benchmark Survey, 2009 (US, Canada) - US Survey Instrument
North American Technographics Benchmark Survey, 2009 (US, Canada) - Canadian Instrument (French)
North American Technographics Benchmark Survey, 2009 (US, Canada) - Canadian Instrument (English)
The documents below summarize the findings from this survey.
The Psychology Of Early Adopters
Abe Garon, James L. McQuivey, Ph.D., November 2009
US Mobile Forecast, 2009 To 2014
Charles S. Golvin, Seth Fowler, November 2009
Online Baby Boomers: A Demographic Profile
Ina Mitskaviets, November 2009
The Fastest-Growing Mobile Phone Category
Charles S. Golvin, October 2009
The State Of Consumers And Technology: Benchmark 2009, US
Charles S. Golvin, Jacqueline Anderson, September 2009
Technographics® Insight: A Trended Look At Consumer Reactions To The Economy
Jacqueline Anderson, July 2009
Technographics® Insight: Moms And Their Digital Habits
Michelle Ferreira, Andrew Peach, July 2009
Technographics® Insight: Global Mobile Internet And Mobile Content
Olesia Klevchuk, July 2009
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