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Name of survey: Hispanic Technographics® Media And Marketing Phone Survey, Q1 2009 (US)
Product: Hispanic Consumer Technographics
Date of survey: June 2009
Region: United States
Number of respondents: 3,004
Forrester conducted a 20-minute phone survey fielded in March and April 2009 of 3,004 Hispanic US individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N=3,004), there is 95% confidence that the results have a statistical precision of plus or minus 1.8% of what they would be if the entire population of US Hispanic consumers ages 18 and older had been surveyed. Forrester weighted the data by age within gender and region, based on data from the March 2008 Census Population Survey Supplement. The survey sample size, when weighted, was 3,004. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in survey data.) Please note that this was a phone survey to landline households and does not cover consumers who only have mobile phones. TNS fielded the survey, and respondents were selected from a geographically representative US sample using random digit dial (RDD). The sample used was made up of two subsamples: one random sample using RDD and one using RDD within geographic areas that are at least 33% Hispanic according to the 2000 US Census. Respondents generally completed the survey in whichever language they answered the phone: Spanish or English.
Survey Instruments:
Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US) - Survey Instrument (English)
Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US) - Survey Instrument (Spanish)
The documents below summarize the findings from this survey.
Technographics® Survey Highlight: Hispanic Technographics Media And Marketing Phone Survey, Q1 2009 (US)
Tamara Barber, August 2009
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