|
Name of survey: North American Technographics® Youth Online Survey, Q2 2009 (US)
Product: North American Consumer Technographics
Date of survey: June 2009
Region: United States
Number of respondents: 4,692
Forrester conducted an online survey fielded in June 2009 of 4,692 young US individuals ages 12 to 17. For results based on a randomly chosen sample of this size (N=4,692), there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of North American online individuals ages 12 to 17 had been surveyed. Forrester weighted the data by age, gender, and broadband adoption to demographically represent the North American youth online population. The survey sample size, when weighted, was 4,655. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The sample was drawn from members of MarketTools’ online panel, and respondents were motivated by a sweepstakes drawing. The sample provided by MarketTools is not a random sample. While individuals have been randomly sampled from MarketTools’ panel for this particular survey, they have previously chosen to take part in the MarketTools online panel.
Survey Instruments:
North American Technographics Youth Online Survey, Q2 2009 (US) - Survey Instrument
The documents below summarize the findings from this survey.
Technographics® Survey Highlights: US Youth Device Ownership And Habits
Ina Mitskaviets, Corina Matiesanu, October 2009
Technographics® Survey Highlights: Youth Social Media Activities
Ina Mitskaviets, September 2009
Technographics® Survey Highlights: US Youth Financial Behaviors And Attitudes
Jacqueline Anderson, August 2009
|
