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For Application Development & Delivery Professionals

Early Adopters Embrace Hadoop For Operations And Customer Analytics

Experiences Of Big Data First Movers

January 11, 2012

By James Kobielus G. with Stephen Powers, Connie Moore, Brian Hopkins, Shannon Coyne

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Why Read This Report

Forrester interviewed three organizations that have deployed Hadoop to support customer-facing processes, the back office, and even their research and development operations. Although these early adopters have realized significant benefits, they acknowledge that Hadoop is an immature technology with many moving parts that are neither robust nor well integrated. Deploying, ramping up, and optimizing Hadoop clusters takes more time and custom coding than business process and application development and delivery (AD&D) professionals might expect.
Tags: Application Development, Business Intelligence, Data Management, Data Mining, Data Warehousing, Information Management, Interactive Marketing Strategy and Process, Marketing Measurement, Marketing ROI, Measurement Methods & Techniques, Media Mix, Open Source Development Tools, Social Marketing, Social Media, Web Browsers
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