Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

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  • Noel Yuhanna
  • For Application Development & Delivery Professionals

    Blog:How Many DBAs Do You Need To Support Databases?

    I frequently get asked the question of how many databases a DBA typically manages. Over the past five years, I have interviewed hundreds of organizations on this topic, asking them about...

    • For Application Development & Delivery Professionals

      Report:Oracle Exadata Raises The Bar On Database Appliances

      Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform

      Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...

      • Downloads: 670
    • For Application Development & Delivery Professionals

      Report:Seven Top Integration Trends For 2011 To 2012

      The Need For Speed, Services, And SaaS Is Shaping The Integration Future

      Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....

      • Downloads: 1747
      • Rating:
    • For Application Development & Delivery Professionals

      Report:Trends In ETL Adoption

    • For Application Development & Delivery Professionals

      Report:Your Enterprise Data Archiving Strategy

      Data Archiving Is A Flexible Technology That Delivers Many Use Cases

      With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

      • Downloads: 1197
      • Rating:
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Data Virtualization, Q1 2012

      Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind

      In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...

      • Downloads: 1647
    • For Application Development & Delivery Professionals

      Report:Simpler Database Migrations Have Arrived!

      IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options

      Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...

      • Downloads: 281
    • For Application Development & Delivery Professionals

      Report:Case Study: HealthNow Implements A Data Services Layer Using Informatica 9 Platform

      Today, most organizations face growing data integration challenges due to increased data volume, complex data types, and an increased business need for real-time data. Information-as-a-service (IaaS)...

      • Downloads: 334
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Database Auditing And Real-Time Protection, Q2 2011

      IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind

      In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...

      • Downloads: 771
    • For Application Development & Delivery Professionals

      Blog:Take Part In Forrester's Database Management Survey

      Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS...

      • For Application Development & Delivery Professionals

        Blog:Database Migrations Are Finally Becoming Simpler

        Lately I have been getting quite a few inquiries on database migrations asking me about migration approaches, best practices, and tooling. Some of the reasons why companies are looking...

        • For Application Development & Delivery Professionals

          Report:The Future Of Customer Data Management

          Vision: The Customer Data Management Playbook

          Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

          • Downloads: 667
          • Rating:
        • For Application Development & Delivery Professionals

          Client Inquiry:What Are Typical DBA Salary Ranges, And How Large Are The Talent Pools For The Various RDBMS Types?

          We'd like an analyst to speak to the following two questions: 1) What are the typical salary ranges for each of the following database administrator (DBA) positions: MySQL, Oracle, SQL Server, and...

          • For Application Development & Delivery Professionals

            Report:Trends In ETL Adoption

            This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.

            • Downloads: 29
          • For Application Development & Delivery Professionals

            Blog:Join Our Data Management Tweet Jam On MDM’s Next Evolution: Tuesday, July 20, 3-4 PM ET

            Many large organizations have finally “seen the light” and are trying to figure out the best way to treat their critical data as the trusted asset it should be. As a result, master...

            • For Application Development & Delivery Professionals

              Report:The Forrester Wave™: Enterprise Cloud Databases, Q4 2012

              Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market

              Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

              • Downloads: 653
              • Rating:
            • For Application Development & Delivery Professionals

              Report:Case Study: EMC Tames Oracle ERP Data Growth

              Informatica Helps Archive Data To Improve Performance And Lower Cost

              Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...

              • Downloads: 234
            • For Application Development & Delivery Professionals

              Blog:Strong Growth And Innovation Seen For Information-As-A-Service In 2011

              Over the course of this year, I’ve spoken with many organizations that are continuing to expand their usage of information-as-a-service (sometimes called data services) to support new business...

              • For Application Development & Delivery Professionals

                Report:Why Enterprise Database Security Strategy Has Become Critical

                This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...

                • Downloads: 42
              • For Application Development & Delivery Professionals

                Report:Market Overview: Database Security, 2011

                Database Security Solutions Mature While The Market Consolidates

                Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...

                • Downloads: 800
              • For Application Development & Delivery Professionals

                Report:The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012

                Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market

                Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

                • Downloads: 1170
                • Rating:
              • For Application Development & Delivery Professionals

                Report:Craft Your Future State BI Reference Architecture

                Road Map: The Business Intelligence Playbook

                In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

                • Downloads: 1141
                • Comments: 1
                • Rating:
              • For Application Development & Delivery Professionals

                Report:Stay Alert To Database Technology Innovation

                Specialized Data Management Options Abound — Are Any Right For Your Apps?

                Growth in the volume and pace of business is driving new application and data requirements that are often well beyond the design limits of existing relational database technologies. These include...

                • Downloads: 1135
              • For Application Development & Delivery Professionals

                Report:The Forrester Wave™: Enterprise ETL, Q1 2012

                Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind

                In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

                • Downloads: 1617
                • Rating:
              • For Application Development & Delivery Professionals

                Tool:Mobile Development Popularity Is Now On Companies' Radar More Than Ever

              • For Application Development & Delivery Professionals

                Report:SQL Azure Raises The Bar On Cloud Databases

                Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution

                Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...

                • Downloads: 509
               
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