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Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.
For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.
Elizabeth holds a B.A. from the University of Colorado, Boulder.
I frequently get asked the question of how many databases a DBA typically manages. Over the past five years, I have interviewed hundreds of organizations on this topic, asking them about...
Improves Online Transaction Processing And Data Warehouse Performance And Delivers A Consolidation Platform
Forrester recently interviewed 16 Oracle customers who use Oracle Exadata to find out about their implementations. Most customers stated that Oracle Exadata exceeded performance and high-availability...
The Need For Speed, Services, And SaaS Is Shaping The Integration Future
Integration remains a high priority for enterprises in 2011 to 2012, leading Forrester to mine client inquiries and interview industry experts for insight into the latest integration trends....


Data Archiving Is A Flexible Technology That Delivers Many Use Cases
With growing data volume, increasing data security breaches, and complex application-performance issues, most enterprises today face significant data management challenges. Keeping inactive data...

Informatica, IBM, Composite Software, And Denodo Technologies Lead, With SAP, Microsoft, Oracle, Stone Bond, And Red Hat Close Behind
In Forrester's 53-criteria evaluation of data virtualization — also known as information-as-a-service (IaaS) — vendors, we found that Informatica, IBM, Composite Software, and Denodo...
IBM, ANTs Software, And EnterpriseDB Offer Innovative New Options
Database migrations have always been complex, time-consuming, and costly due to proprietary data structures and data types, SQL extensions, and procedural languages. It can take up to several months...
Today, most organizations face growing data integration challenges due to increased data volume, complex data types, and an increased business need for real-time data. Information-as-a-service (IaaS)...
IBM, Imperva, And Sentrigo Lead, With Application Security, Oracle, And Fortinet Close Behind
In Forrester's 147-criteria evaluation of database auditing and real-time protection vendors, we found that the market is rife with mature products. IBM, Imperva, and Sentrigo lead the pack because...
Forrester is currently running a database management survey assessing the state of the database market. We are surveying companies across various verticals to understand the type of DBMS...
Lately I have been getting quite a few inquiries on database migrations asking me about migration approaches, best practices, and tooling. Some of the reasons why companies are looking...
Vision: The Customer Data Management Playbook
Customer data is the lifeblood of the contemporary enterprise. It's used in virtually every function of the business, including product research, design, and development; advertising and marketing...

We'd like an analyst to speak to the following two questions: 1) What are the typical salary ranges for each of the following database administrator (DBA) positions: MySQL, Oracle, SQL Server, and...
This data chart examines ETL adoption trends based on a survey of 173 professionals who have purchased ETL software at their organizations.
Many large organizations have finally “seen the light” and are trying to figure out the best way to treat their critical data as the trusted asset it should be. As a result, master...
Four Leaders And Four Strong Performers Compete For A Share Of The Enterprise Cloud Database Market
Cloud database offerings represent a new space within the broader data management platform market, providing enterprises with an abstracted option to support Agile development and new social, mobile,...

Informatica Helps Archive Data To Improve Performance And Lower Cost
Like most large organizations, EMC struggles with the performance and manageability of mission-critical applications because of increased data volume and user numbers. In the past, EMC added more...
Over the course of this year, I’ve spoken with many organizations that are continuing to expand their usage of information-as-a-service (sometimes called data services) to support new business...
This presentation discusses database security trends and drivers, current database security challenges, why enterprises should focus on an enterprisewide database security strategy, the three pillars...
Database Security Solutions Mature While The Market Consolidates
Enterprise databases continue to experience growing attacks despite enhanced security processes and increasing database security approaches. Security gaps in solutions persist in intelligent...
Seven Leaders, Six Strong Performers, And Two Contenders Compete For Share Of The ADV Market
Enterprises find advanced data visualization (ADV) platforms to be essential tools that enable them to monitor business, find patterns, and take action to avoid threats and snatch opportunities. In...

Road Map: The Business Intelligence Playbook
In the face of rising data volume and complexity and increased need for self-service, enterprises need an effective business intelligence (BI) reference architecture to utilize BI as a key corporate...

Specialized Data Management Options Abound — Are Any Right For Your Apps?
Growth in the volume and pace of business is driving new application and data requirements that are often well beyond the design limits of existing relational database technologies. These include...
Informatica, IBM, Oracle, SAP, SAS, Ab Initio, And Talend Lead, With Pervasive, Microsoft, And iWay Close Behind
In Forrester's 60-criteria evaluation of enterprise extract, transform, and load (ETL) vendors, we found that Informatica, IBM, Oracle, and SAP maintain leadership positions thanks to their ability...

Ease Of Use, Integration, Reliability, And Low Cost Make It A Compelling Solution
Over the past six months, Forrester interviewed 26 companies using Microsoft SQL Azure to find out about their implementations. Most customers stated that SQL Azure delivers a reliable cloud database...