Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

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27 results in Everything

  • Wolfgang Benkel
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Service Level For Your Outsourcing Model

    Many sourcing professionals ask Forrester about the "standard" service levels that should guide their outsourcing relationships. Yet in practice, the efficiency and effectiveness of service-level...

    • Downloads: 601
  • For Sourcing & Vendor Management Professionals

    Report:Mitigate Risk And Maximize Value In Service-Level Definitions

    Today's Outsourcing Service Levels Don't Cover Client's Business Needs

    As more companies build out IT and business service catalogs, the business relevance of strong service levels is increasing. Unfortunately, most service levels are poorly defined and don't support...

    • Downloads: 628
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: European IT Infrastructure Outsourcing

    Several forces are slowly transforming the stable but growing market for IT infrastructure services in Europe, including the rising profile of offshore suppliers, maturing global delivery,...

    • Downloads: 1331
  • For Sourcing & Vendor Management Professionals

    Charts & Figures:The Provider Governance Model Is An Important Element Of The Working Relationship

  • For Sourcing & Vendor Management Professionals

    Report:Benchmarking Within The Sourcing Life Cycle

    Forrester clients often tell Forrester that they have a strong demand for service price information and a high interest in comparing their existing business and IT services with the market. Many of...

    • Downloads: 323
  • For Sourcing & Vendor Management Professionals

    Report:Create An Effective Sourcing Strategy

    Strategic Plan: The SVM Practice Playbook

    As more and more companies rely on external suppliers to facilitate core business operations, the need for a clearly defined sourcing strategy is more important than ever. Successful companies have...

    • Downloads: 442
    • Comments: 1
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Negotiating Desktop Outsourcing Deals

    Impact Factors Help You Decide When To Accept Standard Offers And When To Require Custom Solutions

    Many companies are unprepared when they start their outsourcing initiatives, lacking a structured way to consider the major factors that will affect their outsourcing needs. This lapse leads to...

    • Downloads: 518
  • For Sourcing & Vendor Management Professionals

    Report:Case Study: Best Practices In Managing Outsourcing Service Levels

    DLR IT Refines Its Service Management Framework

    IT plays a critical role in the development programs of DLR (Deutsche Gesellschaft für Luft-und Raumfahrt), the German aerospace center. DLR relies heavily on its IT organization to provide its...

    • Downloads: 493
  • For Sourcing & Vendor Management Professionals

    Report:Use Service-Level Credits And Incentives To Manage The Value In Outsourcing Relationships

    Service-level credits and incentive models are important tools to help outsourcing clients increase business alignment and enforce service-level achievement. Although we speak with many clients who...

    • Downloads: 384
  • For Sourcing & Vendor Management Professionals

    Report:How To Implement Successful Innovation In Outsourcing Relationships

    Differentiate Between Continuous Improvement And Innovation

    This report outlines Forrester's solution for sourcing and managing IT services providers. It is designed to help sourcing and vendor management (SVM) pros develop the appropriate contractual terms...

    • Downloads: 475
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Critical Sourcing Decisions Depend On Your Application Portfolio Analysis

    In the realm of IT services sourcing, the strategic decisions and vendor selection process for your company's applications and infrastructures are perhaps the most important. Your service...

    • Downloads: 234
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Service Pricing Models Are The Key To Outsourcing Flexibility

    With the right pricing models, sourcing and vendor management (SVM) professionals can build the foundation for flexibility in infrastructure outsourcing contracts. Flexibility has different flavors,...

    • Downloads: 757
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Global IT Infrastructure Outsourcing, Q1 2011

    IBM Leads A Closely Packed Group Of Suppliers

    In Forrester's 36-criteria evaluation of global IT infrastructure management vendors, we found that IBM leads a closely packed group of leaders including HCL, Capgemini, Wipro, Infosys, TCS,...

    • Downloads: 3203
    • Comments: 4
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Services Contract Structure Checklist

    Forrester regularly advises clients on contract best practices for outsourcing deals related to application and infrastructure services. In our reviews, we see many instances where clients have...

    • Downloads: 66
  • For Sourcing & Vendor Management Professionals

    Report:Maximize Value With IT Services Contractual Terms

    Contractual Terms: The Services Sourcing Playbook

    A contract is the foundation of any outsourcing relationship. It describes all aspects of the engagement, including the scope of work to be performed, the obligations of all participating parties,...

    • Downloads: 470
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Selecting The Right Pricing Models For Infrastructure Services

    Pricing models, especially in infrastructure outsourcing contracts, are the key to making outsourcing progressive, agile, and flexible. Alternatively, they can be the root cause for a static...

    • Downloads: 558
  • For Sourcing & Vendor Management Professionals

    Report:Sourcing Responsibility Assessment Tool

    At Forrester, we see a lot of focus on the standardization of application and infrastructure service outsourcing agreements, particularly related to service-level agreements (SLAs), contract terms...

    • Downloads: 41
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Align Services Sourcing With Internal Capabilities

    Strategic Plan: The Services Sourcing Playbook

    Sourcing and vendor management (SVM) professionals need to know their strategic objectives before starting a new sourcing initiative. But making a smart sourcing decision depends on many factors,...

    • Downloads: 222
    • Comments: 2
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Report:Negotiate A Successful IT Services Outsourcing Contract

    Negotiations: The Services Sourcing Playbook

    Outsourcing contract negotiation is the most important step in the sourcing life cycle. The negotiation phase defines and confirms the whole outsourcing relationship and determines the outsourcing...

    • Downloads: 520
    • Rating:
  • For Sourcing & Vendor Management Professionals

    Client Inquiry:Industry Benchmark Data For Desktop Support Services

    Do you have industry benchmark data regarding proper IT staffing levels for desktop support services, specifically for end user support teams for asset management?

    • For Sourcing & Vendor Management Professionals

      Report:Assess Your Outsourcing Maturity To Improve Your Outsourcing Relationships

      Today, many companies see outsourcing as a strategic function and seek help from IT services providers to build and operate their IT environment. Yet the result of the outsourcing trend is the...

      • Downloads: 171
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: Global Workplace Services, Q1 2013

      Evaluating Leading Providers Amidst A Category Redefinition

      Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

      • Downloads: 215
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:Application Portfolio Analysis Tool

      In IT services sourcing, the strategic decisions and vendor selection process for your company’s applications and infrastructures (A&I) are critical. Your service requirements and ability...

      • Downloads: 37
    • For Sourcing & Vendor Management Professionals

      Report:Outsourcing Maturity Assessment

      This tool assesses clients' outsourcing maturity level, identifies clients' weaknesses, and automatically prioritizes those weaknesses based on clients' scores. Additionally, it...

      • Downloads: 17
      • Comments: 2
      • Rating:
    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: North American Workplace Services, Q2 2013

      Evaluating Leading Providers Amidst A Category Redefinition

      Workplace services are rapidly evolving far beyond their origins in desktop and desk-side management toward a post-desktop future in which end users' consumer-derived expectations dominate the...

      • Downloads: 109
    • For Sourcing & Vendor Management Professionals

      Client Inquiry:Desktop And Infrastructure Support

      Are companies doing a PC refresh as part of their support model using the same resources or is a refresh treated as a separate project? In addition, are business projects also implemented by the same...

       
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