Elizabeth Komar

Researcher serving Marketing Leadership PROFESSIONALS

Elizabeth is a researcher serving Customer Insights Professionals. Elizabeth's research focuses on search marketing and email marketing.

Previous Work Experience

Prior to Elizabeth's role as researcher, she was a research associate on the Interactive Marketing team at Forrester. She assisted with research in display marketing and played a supporting role on many research projects.

Education

Elizabeth holds a Bachelor of Science in psychology and cognitive brain sciences from Tufts University.

Research Coverage

Elizabeth Komar's Research

  • For Marketing Leadership Professionals

    Report: Evolve From Search To Discovery Marketing

    The ways that consumers find websites, products, or answers have expanded from traditional search engines to include myriad social networks, content sites, and applications, among others. And th...

    • Downloads: 407
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report: Search Marketing Metrics Are Too Much And Not Enough

    Search marketers struggle to gain insights from the muck of metrics they track. In this report of the search marketing playbook, we organize metrics to help create order and recommend making sea...

    • Downloads: 289
    • Rating:
  • For Marketing Leadership Professionals

    Report: How Consumers Found Websites In 2012

    Consumers continue to diversify the sources they use to discover brands and information online. This report of the search marketing playbook will supply information on how consumers found websit...

    • Downloads: 530
  • For Marketing Leadership Professionals

    Report: Transition To Discovery Marketing

    Users are discovering brands across myriad types of media, while marketers still focus their acquisition efforts on search. To stay in the discovery path of their multichannel customers, search ...

    • Downloads: 341
    • Rating:
  • For Marketing Leadership Professionals

    Report: Consumer Email Attitudes Continue To Improve

    Forrester used Consumer Technographics® data to evaluate consumers' attitudes toward email marketing and found that these attitudes have improved significantly. Marketers can harness these ...

    • Downloads: 343
  • For Marketing Leadership Professionals

    Report: How Consumers Found Websites In 2012

    Consumers continue to diversify the sources they use to discover brands and information online. This report of the search marketing playbook will supply information on how consumers found websit...

    • Downloads: 530
  • For Marketing Leadership Professionals

    Report: Evolve From Search To Discovery Marketing

    The ways that consumers find websites, products, or answers have expanded from traditional search engines to include myriad social networks, content sites, and applications, among others. And th...

    • Downloads: 407
    • Comments: 1
    • Rating:
  • For Marketing Leadership Professionals

    Report: Consumer Email Attitudes Continue To Improve

    Forrester used Consumer Technographics® data to evaluate consumers' attitudes toward email marketing and found that these attitudes have improved significantly. Marketers can harness these ...

    • Downloads: 343
  • For Marketing Leadership Professionals

    Report: Transition To Discovery Marketing

    Users are discovering brands across myriad types of media, while marketers still focus their acquisition efforts on search. To stay in the discovery path of their multichannel customers, search ...

    • Downloads: 341
    • Rating:
  • For Marketing Leadership Professionals

    Report: Search Marketing Metrics Are Too Much And Not Enough

    Search marketers struggle to gain insights from the muck of metrics they track. In this report of the search marketing playbook, we organize metrics to help create order and recommend making sea...

    • Downloads: 289
    • Rating:

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