CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

Research Coverage:

Brand Monitoring, Brand Tactics, Consumer Blogs, Customer Experience Management, Emerging Methods, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Development Tools, Word of Mouth Marketing

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

60 results in Everything

  • Media & Entertainment
  • Tech Sector Economics
 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart