Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

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114 results in Everything

  • Springboard
  • For Application Development & Delivery Professionals

    Report:Telecommunications Companies In The Cloud (Part 1): A Golden Opportunity

    Telecommunications companies (telcos) of all sizes, and in many geographies, are now embracing cloud computing as a new market opportunity. However, not all telcos are as equally committed, or...

    • Downloads: 51
  • For CIO Professionals

    Report:Africa's ICT Forecast Looks Increasingly Cloudy

    Understanding The Cloud Computing Opportunities In Africa

    After years of stagnant enterprise spending on information and communications technology (ICT), Africa is gearing up for a new period of growth. As political stability across the continent gradually...

    • Downloads: 344
    • Rating:
  • For CIO Professionals

    Report:Cloud Forewarning: Using Cloud Applications Does Not (Necessarily) Mean Storing Data In The Cloud

    Springboard Research notes continuing concerns around information security and data residency when evaluating potential cloud service providers/solutions. We are also witnessing a slow - but growing...

    • Downloads: 16
  • For CIO Professionals

    Charts & Figures:There Are Currently More Clouds Over Egypt, But They're On The Horizon For Nigeria

    Understanding The Cloud Computing Opportunities In Africa

  • For Sourcing & Vendor Management Professionals

    Report:India IT Market Predictions 2011

    This document provides vendor strategists with an analysis of the key trends in the India IT market in 2010 and previews the top trends that will shape the local market in 2011. The India IT market...

    • Downloads: 50
  • For CIO Professionals

    Report:Google In The Enterprise: Look Past The Brand, Focus On The Apps

    "Google Apps," a suite of online productivity applications developed by Google, has remained a curiosity for the majority of business users in Asia Pacific (AP). While mainstream media frequently...

    • Downloads: 46
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In APJ: Trends, Challenges, And Opportunities

    This document provides vendor strategists with an overview of cloud computing trends, challenges, and opportunities in Asia Pacific, excluding Japan (APeJ). IT market forces, technology enablers, and...

    • Downloads: 20
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines

    This document provides a comprehensive background of public sector dynamics in the Philippines in order to enable vendor strategists to address market opportunities more successfully. Particular...

    • Downloads: 12
  • For CIO Professionals

    Report:Saudi Arabia: IT Opportunity 2011 Data Tables

    These are the data tables for the report entitled Saudi Arabia: IT Opportunity 2011. The report provides vendor strategists with an overview of the IT market in Saudi Arabia in 2011. It also...

    • Downloads: 28
  • For Application Development & Delivery Professionals

    Report:The Future Of Web Hosting Providers In A Cloud-Centric World

    To survive, and thrive, Springboard Research believes "traditional" web hosting providers must accept the new reality of cloud-based offerings as a viable, and in many cases, preferable sourcing...

    • Downloads: 31
  • For CIO Professionals

    Report:Linux Adoption Among SMBs In Growth Markets, Part 1: Technical Reasons

    Springboard Research notes a variety of factors that drive SMBs in growth markets either toward, or away from, Linux. Though a significant proportion of adoption today remains server-based, Linux...

    • Downloads: 13
  • For CIO Professionals

    Report:Public Sector Market Analysis: Pakistan Data Tables

    These are the data tables for the report "Public Sector Market Analysis: Pakistan." The report provides a comprehensive background of the dynamics in the public sector market in Pakistan. This...

    • Downloads: 4
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  • For CIO Professionals

    Report:India Server Virtualization Market: A Snapshot

    The server virtualization market in India is still in its nascent stage with enterprises experimenting with virtual servers running non-critical applications. This document is designed to allow...

    • Downloads: 16
  • For CIO Professionals

    Report:IBM India Roadmap: Key Insights Gained From India/SA Event 2010

    This document presents vendor strategists with insights, observations, and analyses gained from IBM India's most recent industry briefing in New Delhi. Overall, the event was a success for IBM...

    • Downloads: 5
  • For Application Development & Delivery Professionals

    Report:Cloud Computing Market Dynamics In MEA: Israel

    This document provides an overview of cloud computing in Israel for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and challenges, market awareness and...

    • Downloads: 14
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  • For Application Development & Delivery Professionals

    Report:Thriving In A Highly Dynamic Market: Partner Opportunities In Asia Pacific

    This document provides an overview of partner opportunities in Asia Pacific for vendor strategists. IT market forces, public sector investments, cloud computing, and the industrialization of IT are...

    • Downloads: 8
  • For Infrastructure & Operations Professionals

    Report:Enter The Dragon: Enterprise Networking In Asia

    This document offers a brief overview of enterprise networking in Asia for vendor strategists. Market outlooks are provided on the overall Asia Pacific market, vertical industries, and the countries...

    • Downloads: 9
  • For Infrastructure & Operations Professionals

    Report:Cisco's Smart+Connected Communities Strategy (Part 1): Supporting Growth In Emerging Markets

    Cisco's Smart+Connected Communities strategy has moved beyond concept stage with real business opportunities now emerging in several key hypergrowth markets. As distinct from other vendor's attempts...

    • Downloads: 17
  • For CIO Professionals

    Report:Public Sector IT Opportunity: Philippines Data Tables

    These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

    • Downloads: 4
  • For CIO Professionals

    Report:Australia Healthcare Review & Forecast 2010 Data Tables

    These are the data tables for the report "Australia Healthcare Review And Forecast 2010." The report provides a comprehensive background of the healthcare dynamics across the Australian marketplace...

    • Downloads: 13
  • For CIO Professionals

    Report:UAE: IT Opportunity 2011

    This document provides vendor strategists with an overview of the dynamics of the IT market in the UAE, the economic conditions prevailing in the country, and provides systematic analysis of the key...

    • Downloads: 34
  • For CIO Professionals

    Report:Nigeria Public Sector Market Analysis

    This document provides a comprehensive background of the dynamics in the public sector market of the African country of Nigeria. This analysis will allow vendor strategists to address market...

    • Downloads: 16
    • Rating:
  • For CIO Professionals

    Report:Kenya IT Opportunity 2010 Data Tables

    These are the data tables for the report "Kenya IT Opportunity 2010." This report highlights the dynamics of the IT market in the African country of Kenya, discusses the economic conditions...

    • Downloads: 15
    • Rating:
  • For CIO Professionals

    Report:Apple iPads: Ego Over Ergo

    Apple iPads are rapidly gaining attention in the consumer world, forcing enterprise IT to re-evaluate tablets as a potentially supported business device. Springboard Research believes that Apple...

    • Downloads: 12
  • For CIO Professionals

    Report:Oracle's Journey To Cloud Computing: Denial, Defiance, Acceptance . . . Dominance?

    Following the recent successful integration of its latest acquisitions, Oracle is ramping up its marketing messages around cloud enabling enterprise data centres via what it is positioning as an...

    • Downloads: 25
  • For Application Development & Delivery Professionals

    Report:Cloud Computing In China 2010: End User Adoption Trends

    This document provides an overview of cloud computing in China for vendor strategists. There is a focus on cloud adoption trends and demand drivers, benefits and concerns, market awareness and user...

    • Downloads: 33
 
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