Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

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38 results in Everything

  • Stefan Ried
  • For Chief Information Officer Professionals

    Blog:OpenWorld And Dreamforce: A Competitive Game

    Actually, most customers do not directly compare Oracle with Salesforce.com, as organizations buy very different things from these two vendors. While Oracle has a diversified portfolio of middleware...

    • For Vendor Strategy Professionals

      Blog:Selling The Cloud

      Many cloud computing services in the consumer space are per se for free. Even sophisticated platform-as-a-service (PaaS) environments are coming from most vendors with a free sandbox environment and...

      • For Vendor Strategy Professionals

        Blog:Trust.platform.com — How To Communicate SLAs In The Cloud?

        Today Informatica announced the availability of a trust site similar to what other major cloud platforms like salesforce.com (trust.salesforce.com) and NetSuite (with its availability status)...

        • For Vendor Strategy Professionals

          Charts & Figures:Google Mail And Apps: Real-Time Sharing Of Unstructured Data

        • For Application Development & Delivery Professionals

          Report:The Forrester Wave™: Platform-As-A-Service For Vendor Strategy Professionals, Q2 2011

          Identifying The Best Partner Choices For ISVs And Service Providers

          Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....

          • Downloads: 1629
        • For Vendor Strategy Professionals

          Blog:Nebula Is A Quantum Leap In Cloud Computing Industrialization (1/2)

          Commoditization and economies of scale drive cloud computing. We've seen before what commoditization means to the IT industry: It stimulates standardization and consolidation to serve a volume...

          • For Vendor Strategy Professionals

            Blog:Sizing The Cloud

            Today, Forrester has published its report “Sizing The Cloud”. This report applies Forrester’s sizing methodology for emerging markets to the cloud computing market for the first...

            • For CIO Professionals

              Report:The Hybrid² Integration Challenge

              CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

              As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

              • Downloads: 205
              • Rating:
            • For CIO Professionals

              Report:Challenging The Middleware Megavendors

              A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO

              Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...

              • Downloads: 846
            • For Vendor Strategy Professionals

              Blog:Nebula Is A Quantum Leap In Cloud Computing Industrialization (2/2)

              The Nebula appliance announced today jumps right into this space and provides a standardized hardware configuration for OpenStack implementations. It offers scaled-out compute power based on...

              • For Vendor Strategy Professionals

                Blog:Software AG On The Critical Path

                Software AG announced today a significant change in their executive structure. After the acquisition of webMethods back in 2007, the second largest software vendor in Germany acquired IDS Scheer last...

                • For CIO Professionals

                  Report:Building Business Network Platforms In The Cloud

                  Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors

                  Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

                  • Downloads: 167
                  • Rating:
                • For Vendor Strategy Professionals

                  Blog:Informatica's Cloud Service Is Flying Under The Radar Especially For European Customers

                  Informatica is one of the traditional leaders when it comes to data quality and data integration. More than 4,000 customers trust Informatica's software products globally and drive more than...

                  • For Vendor Strategy Professionals

                    Blog:Cloud Bursting Stimulates New Cloud Business Models

                    An important prerequisite for a full cloud broker model is the technical capability of cloud bursting: Cloud bursting is the dynamic relocation of workloads from private environments to cloud...

                    • For CIO Professionals

                      Tool:Middleware Vendors SWOT Analysis: TIBCO, Q3 2010

                    • For CIO Professionals

                      Report:Multiple PaaS Flavors Hit The Enterprise

                      Understanding The Fragmented Platform-As-A-Service Market

                      Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...

                      • Downloads: 677
                    • For Vendor Strategy Professionals

                      Blog:Cloud Computing Disrupts Business Models: Fujitsu Reacts With A PaaS Strategy For ISVs

                      Forrester’s Forrsights Software Survey, Q4 2010 has quantified for the first time how enterprise demand is shifting from traditional licensing models to subscriptions and other licensing...

                      • For CIO Professionals

                        Report:The Evolution Of Cloud Computing Markets

                        Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...

                        • Downloads: 4606
                      • For Vendor Strategy Professionals

                        Blog:Larry’s Elastic Cloud And Marc’s False Cloud

                        Oracle’s keynotes and salesforce.com’s presentation next door have never been more confusing and contradictory for large users than they were today. Larry Ellison gave the 41,000...

                        • For Vendor Strategy Professionals

                          Blog:Will T-Systems Be Competing With Amazon Soon?

                          With its latest public cloud offering, T-Systems not only comes close to Amazon’s EC2 pricing, it might even be cheaper than Amazon. The €4 billion, German headquartered IT services firm...

                          • For Vendor Strategy Professionals

                            Blog:Forrester's Cloud Computing Taxonomy

                            We just published a new report entitled "The Evolution Of Cloud Computing Markets". It recaps many of the cloud computing market observations from the last two years and categorizes the business...

                            • For Chief Information Officer Professionals

                              Blog:Platform-As-A-Service: Cloud Providers' Silver Bullet?

                              I’ve been writing about platform-as-a-service (PaaS) since the beginning of 2009, and we published our first Forrester Wave™ on the PaaS market about 18 months ago. While the lines...

                              • For Chief Information Officer Professionals

                                Blog:CeBIT 2012: App Stores and Cloud Marketplaces Meet Business Applications

                                CeBIT 2012 kicks off tomorrow — and believe it or not, it’s still the world’s biggest IT show, attracting 339,000 visitors last year and very likely even more this year. Cloud...

                                • For Vendor Strategy Professionals

                                  Blog:PaaS Is Entering The Next Business Maturity Phase With AT&T

                                  Forrester has done quite a number of reports in the last two years around platform-as-a-service (PaaS) from the long-term strategy perspective from me and from the application developer perspective...

                                  • For Chief Information Officer Professionals

                                    Blog:Hana Enterprise Cloud - Pro and Cons

                                                    Prior to its annual Sapphire event next week, SAP today announced the new SAP HANA Enterprise Cloud. As I have followed SAP’s...

                                    • For CIO Professionals

                                      Report:Sizing The Cloud

                                      Understanding And Quantifying The Future Of Cloud Computing

                                      Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...

                                      • Downloads: 5091
                                     
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