About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.
For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.
Elizabeth holds a B.A. from the University of Colorado, Boulder.
Actually, most customers do not directly compare Oracle with Salesforce.com, as organizations buy very different things from these two vendors. While Oracle has a diversified portfolio of middleware...
Many cloud computing services in the consumer space are per se for free. Even sophisticated platform-as-a-service (PaaS) environments are coming from most vendors with a free sandbox environment and...
Today Informatica announced the availability of a trust site similar to what other major cloud platforms like salesforce.com (trust.salesforce.com) and NetSuite (with its availability status)...

Identifying The Best Partner Choices For ISVs And Service Providers
Platform-as-a-service (PaaS) offerings represent a critical space within the broader cloud ecosystem, as they provide the linkage between application platforms and underlying cloud infrastructures....
Commoditization and economies of scale drive cloud computing. We've seen before what commoditization means to the IT industry: It stimulates standardization and consolidation to serve a volume...
Today, Forrester has published its report “Sizing The Cloud”. This report applies Forrester’s sizing methodology for emerging markets to the cloud computing market for the first...
CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps
As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

A SWOT Analysis Of Specialized Business Process Platform Vendors: Cordys, Progress Software, Red Hat, Software AG, And TIBCO
Forrester applied its strengths, weaknesses, opportunities, and threats (SWOT) methodology to the four middleware megavendors in September 2009: IBM, Microsoft, Oracle, and SAP. We now turn our...
The Nebula appliance announced today jumps right into this space and provides a standardized hardware configuration for OpenStack implementations. It offers scaled-out compute power based on...
Software AG announced today a significant change in their executive structure. After the acquisition of webMethods back in 2007, the second largest software vendor in Germany acquired IDS Scheer last...
Real-Time Sharing And Collaborative Tenancy Challenges Traditional Middleware, Platform, And Integration Vendors
Social networks revolutionized personal computing, allowing people to use PCs to engage with friends and family. However, until now, business collaboration hasn't seen such disruptive innovation....

Informatica is one of the traditional leaders when it comes to data quality and data integration. More than 4,000 customers trust Informatica's software products globally and drive more than...
An important prerequisite for a full cloud broker model is the technical capability of cloud bursting: Cloud bursting is the dynamic relocation of workloads from private environments to cloud...
Understanding The Fragmented Platform-As-A-Service Market
Platform-as-a-service (PaaS) is a confusing category, as the term "PaaS" is applied to cloud services with very different capabilities — and new options are appearing every month. Many...
Forrester’s Forrsights Software Survey, Q4 2010 has quantified for the first time how enterprise demand is shifting from traditional licensing models to subscriptions and other licensing...
Looking past the current industry hype surrounding all things cloud, Forrester believes that cloud computing is a sustainable, long-term IT paradigm, and the successor to previous mainframe,...
Oracle’s keynotes and salesforce.com’s presentation next door have never been more confusing and contradictory for large users than they were today. Larry Ellison gave the 41,000...
With its latest public cloud offering, T-Systems not only comes close to Amazon’s EC2 pricing, it might even be cheaper than Amazon. The €4 billion, German headquartered IT services firm...
We just published a new report entitled "The Evolution Of Cloud Computing Markets". It recaps many of the cloud computing market observations from the last two years and categorizes the business...
I’ve been writing about platform-as-a-service (PaaS) since the beginning of 2009, and we published our first Forrester Wave™ on the PaaS market about 18 months ago. While the lines...
CeBIT 2012 kicks off tomorrow — and believe it or not, it’s still the world’s biggest IT show, attracting 339,000 visitors last year and very likely even more this year. Cloud...
Forrester has done quite a number of reports in the last two years around platform-as-a-service (PaaS) from the long-term strategy perspective from me and from the application developer perspective...
Prior to its annual Sapphire event next week, SAP today announced the new SAP HANA Enterprise Cloud. As I have followed SAP’s...
Understanding And Quantifying The Future Of Cloud Computing
Building a solid cloud computing strategy and business plan requires insights into the future market size and growth dynamics of this still complex market. In this report, Forrester provides a global...