CLIP THIS INQUIRY

Select a group :

Group Name
Create New GroupClip

Elizabeth Shaw

Analyst serving Interactive Marketing PROFESSIONALS

Elizabeth serves Interactive Marketing Professionals. Her research focus is on emerging media including gamification, tablets, mobile, youth marketing, and interactive and social TV. She helps leading brands assess how and when to test emerging technologies and how to integrate emerging channels into the overall marketing mix. In addition, Elizabeth is proficient in social media and word-of-mouth marketing.

Previous Work Experience

For more than ten years, Elizabeth's diverse interactive marketing experience has spanned agencies and midsize companies and has included work as an independent consultant. Most recently, Elizabeth was a consultant for Cisco Systems, assisting its corporate affairs marketing team with developing, implementing, and managing integrated social strategies. Prior to Cisco, Elizabeth was a senior associate at Zocalo Group, Omnicom's first sister agency to focus on social media and word-of-mouth marketing. Previously, she was the national marketing director for Aquent, the world's largest creative staffing firm. Elizabeth began her career in public relations at Ketchum, a leading global communications firm. She has been quoted in such media outlets as The New York Times, Businessweek, and The San Francisco Chronicle and speaks at leading industry events. Throughout her profession, she has been active in the Business Marketing Association, American Marketing Association, and Word Of Mouth Marketing Association.


Education

Elizabeth holds a B.A. from the University of Colorado, Boulder.

Research Coverage:

Brand Monitoring, Brand Tactics, Consumer Blogs, Customer Experience Management, Emerging Methods, Interactive Marketing Strategy and Process, Social Computing, Social Marketing, Social Media, Web 2.0, Web Development Tools, Word of Mouth Marketing

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

37 results in Everything

  • Peter Sheldon

  • For eBusiness & Channel Strategy Professionals

    Blog:The Brick-And-Mortar Renaissance

    Peter SheldonFebruary 07, 2012

    Since the 1970’s, retail stores have slowly undergone a digital evolution. POS systems replaced cash registers, credit cards became the payment norm, and security tags reminded shoppers to pay....

    • For eBusiness & Channel Strategy Professionals

      Report:Optimize Your Mobile Business

      Continuous Improvement: The Mobile eBusiness Playbook

      Peter SheldonMay 15, 2012

      Congratulations! Your mobile web store, iPhone, iPad, and Android apps are live and adoption has surpassed your wildest expectations. But what now? Business as usual is not an option, and change is...

      • Downloads: 552
      • Rating:

    • For eBusiness & Channel Strategy Professionals

      Blog:The State Of Canadian Online Retail 2013

      Peter SheldonApril 29, 2013

      Last week Forrester published a report on the state of online retail in Canada. We surveyed 1,103 adult online shoppers in Canada to understand what challenges the Canadian public face when shopping...

      • For eBusiness & Channel Strategy Professionals

        Charts & Figures:Key Milestones And Checklist Tasks In The "Make The Holidays" Program Calendar

        Peter SheldonOctober 21, 2011

      • For eBusiness & Channel Strategy Professionals

        Report:Location-Based Commerce: An Evolution In Mobile Shopping

        Peter SheldonFebruary 15, 2011

        Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

        • Downloads: 1719

      • For eBusiness & Channel Strategy Professionals

        Report:Market Overview: Subscription And Recurring Billing Solutions 2012

        Peter SheldonDecember 06, 2012

        Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

        • Downloads: 352
        • Rating:

      • For eBusiness & Channel Strategy Professionals

        Report:Optimize Your Mobile Banking Strategy

        Continuous Improvement: The Mobile Banking Strategy Playbook

        Joe Stanhope, Peter SheldonSeptember 10, 2012

        Congratulations! Your mobile banking web, iPhone, iPad, and Android apps are live, and adoption has surpassed your wildest expectations. But what now? Digital banking teams need to test and optimize...

        • Downloads: 644
        • Rating:

      • For eBusiness & Channel Strategy Professionals

        Blog:Calling eBusiness Technology Decision Makers - Forrester Needs Your Help

        Peter SheldonApril 10, 2013

        If you're an eCommerce technology decision-maker, we would love your help with our annual eBusiness technology investment panel survey. The survey is built to help eBusiness & Channel Strategy...

        • For eBusiness & Channel Strategy Professionals

          Blog:Hybris Secures An Additional $30M In Funding: What It Means

          Peter SheldonMarch 05, 2013

          Today hybris announced it has secured an additional $30M in funding from two Silicon Valley VC giants (Meritech Capital Partners and Greylock Israel). This funding comes only 18 months after hybris...

          • For eBusiness & Channel Strategy Professionals

            Blog:SunTrust Reboots Its Digital Platform With Responsive Design

            Peter SheldonApril 11, 2013

            With mobile and tablet usage now mainstream, a big hurdle for eBusiness professionals is how to scale digital experiences across consumer touchpoints without dragging development momentum to a near...

            • For eBusiness & Channel Strategy Professionals

              Blog:Is Your eBusiness Prepared For The Arrival Of .Brand Domains?

              Peter SheldonJune 22, 2011

              A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

              • For eBusiness & Channel Strategy Professionals

                Blog:The Customer Has An SLA Too

                Peter SheldonAugust 28, 2012

                JC Penney’s CEO Ron Johnson is hedging his bets that among other innovations, in-store iPads and iPods will help make his new concept stores a hip place for customers to hang out. Ron is not...

                • For eBusiness & Channel Strategy Professionals

                  Report:Optimize Performance For Global eCommerce

                  Nothing Kills An Online Sale Quicker Than A Sluggish Site

                  Peter SheldonDecember 04, 2012

                  Global is all the rage: eBusiness teams are feverishly building new international initiatives in the search for lucrative foreign customers and their wallets. Unfortunately the Internet was not...

                  • Downloads: 389

                • For eBusiness & Channel Strategy Professionals

                  Blog:Apple's Retail Self-Checkout Is No iPhone 4S, This Really Is An Upgrade

                  Peter SheldonNovember 08, 2011

                  For the next 2 minutes as you read this blog post, please try to forget about Apple the product company and instead focus on Apple the retailer. Two years ago, Apple undertook a worldwide roll out of...

                  • For eBusiness & Channel Strategy Professionals

                    Report:Understanding Responsive Design

                    What eBusiness Teams Need To Know About The Future Of Multitouchpoint Web Design

                    Peter SheldonJuly 12, 2012

                    The splinternet has created a headache for eBusiness leaders who must now support optimized commerce experiences across an increasingly complex landscape of web-enabled touchpoints. Maintaining...

                    • Downloads: 912
                    • Comments: 2
                    • Rating:

                  • For eBusiness & Channel Strategy Professionals

                    Report:The Coming Of HTML5

                    Why It's Time To Think Seriously About Using HTML5 To Differentiate The Desktop Shopping Experience

                    Peter SheldonAugust 03, 2012

                    With broad support across smartphone and tablet devices, HTML5 is already underpinning many mobile web experiences. However, adoption of the technology on the desktop has been slow to date due to...

                    • Downloads: 592
                    • Comments: 1
                    • Rating:

                  • For eBusiness & Channel Strategy Professionals

                    Blog:HTML5 – Maturing Desktop Browser Support Opens The Door To Enhanced Commerce Experiences

                    Peter SheldonAugust 07, 2012

                      eBusiness and channel strategy professionals are no strangers to HTML5. Ubiquitous support for the next generation of open web technologies (HTML5, CSS3, and JavaScript) across...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Software App Stores And The Implications For eCommerce

                      Peter SheldonJanuary 28, 2011

                      For eBusiness leaders, software app stores represent a new and disruptive distribution channel for PC and Mac software. Three weeks ago, Apple launched its App Store for Macs, following in the...

                      • For eBusiness & Channel Strategy Professionals

                        Report:Market Overview: Digital Commerce Solutions 2011

                        Peter SheldonNovember 07, 2011

                        In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

                        • Downloads: 1629
                        • Rating:

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Forrester Welcomes Adam Silverman to the eBusiness & Channel Strategy Team

                        Peter SheldonMay 06, 2013

                        After a long search, I am thrilled to announce that Adam Silverman has joined Forrester as a Principal Analyst to allow us to expand our coverage of commerce technology and services. Adam brings with...

                        • For eBusiness & Channel Strategy Professionals

                          Report:Market Overview: Mobile Commerce Solutions For Retail

                          Peter SheldonAugust 04, 2011

                          In just two years, mobile commerce has matured from a nascent channel adopted by a few progressive companies to a critical commerce touchpoint. Today, mobile offerings must be both fully...

                          • Downloads: 1633

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Unleashing The Location Potential In Your Mobile Commerce App

                          Peter SheldonFebruary 15, 2011

                          The consumer appetite for smartphones shows no signs of slowing in 2011 and neither does the growth of the mobile channel at leading retailers. eBusiness leaders, who have been focused on replicating...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Navigating The Maze Of Mobile Commerce Solutions

                            Peter SheldonAugust 04, 2011

                            Have you been sitting on the mobile commerce fence? Ready to make the jump? Good for you, but you may not be prepared for the maze of solutions and vendors at hand to help you implement your...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:An NRF Retrospective

                              Peter SheldonJanuary 17, 2013

                              As the annual retail pilgrimage to the Jacob Javits Center draws to a close, I started wondering if anything has changed since last year. As I met with Forrester’s retail clients during the...

                              • For eBusiness & Channel Strategy Professionals

                                Report:.Brand And The Impact For eBusiness

                                CMOs Must Drive Their Firms' Domain Strategy Now

                                Peter SheldonJune 22, 2011

                                A fundamental transformation of the way brands and consumers connect on the Internet is amid us. Icann, the authority responsible for Internet domains, has approved a plan to expand the 22 currently...

                                • Downloads: 380

                              • For eBusiness & Channel Strategy Professionals

                                Report:The State Of Canadian Online Retail — 2013

                                Peter SheldonApril 24, 2013

                                Forrester has partnered with Canada Post and Shop.ca to evaluate the changing trends in online retail in Canada. On paper, the Canadian online retail market has been going through a renaissance,...

                                • Downloads: 161
                               
                              Loading...

                              Browse

                              About Forrester

                              Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

                              Roles We Serve

                              Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

                              Analysts & Coverage Areas

                              Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

                              Research
                              Latest Reports
                              Playbooks
                              Charts & Figures
                              Forrester Waves
                              Planned Research
                              Data
                              Consumer Data
                              Business Data
                              Events
                              Forums
                              Webinars
                              Workshops
                              Tools & Templates
                              Vendor Selection Aids
                              Best Practice & Self-Assessments
                              Models & Calculators
                              Document Templates

                              Forrester Leadership Boards

                              Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

                              Consulting

                              Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

                              Community

                              Connect with peers and analysts, share your views, and ask questions on key business issues.

                              Blog

                              Forrester analysts weigh in on the latest business and technology news.

                              • BROWSE
                              • Register
                              • Call +1 617.613.5730
                              • Cart