Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For Enterprise Architecture Professionals

    Report: Brief: Pegasystems Makes Headway Into Front Office

    Pegasystems is well known as the provider of a solid business process management platform — bringing sophisticated, if complex, capabilities to the back-office processes of their customers...

    • Downloads: 68
  • For eBusiness & Channel Strategy Professionals

    Report: Make The Business Case For Mobile Insurance

    The wild west of mobile insurance is getting tamed. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the...

    • Downloads: 158
  • For eBusiness & Channel Strategy Professionals

    Report: The Next Act For Usage-Based Car Insurance

    Smart devices, smartphones, and smart cars are converging to create what should be a smart insurance choice for safe drivers and their insurers: usage-based insurance (UBI). The policy option is...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2014: North American Digital Insurance

    Not that long ago, insurers dictated the engagement model for customers. Those days are gone. Now, customers are changing the rules: They are shifting from being passive sideliners and are willi...

    • Downloads: 596
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2014: European Digital Insurance

    Digital disruption has arrived in insurance. Years of slow growth, low consumer trust, and heavy regulation have weakened incumbents. In the meantime, customer expectations have been rising, fue...

    • Downloads: 343
  • For Sales Enablement Professionals

    Report: Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for ev...

    • Downloads: 1808
  • For Sales Enablement Professionals

    Report: Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million peop...

    • Downloads: 1733
  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Insurance Is Mobile

    Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobi...

    • Downloads: 1622
  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2011: North American Insurance eBusiness And Channel Strategy

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter...

    • Downloads: 1276
  • For eBusiness & Channel Strategy Professionals

    Report: Industry Essential: The US Insurance Market, 2011

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining f...

    • Downloads: 1249
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