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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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  • Ellen Carney
  • Consumer Technographics

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    Ellen CarneyMay 16, 2013

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 99

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance In 2013

    Landscape: The Mobile Insurance Strategy Playbook

    Auke Douwe Veenstra, Ellen CarneyJanuary 22, 2013

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 541
    • Comments: 1
    • Rating:

  • For eBusiness & Channel Strategy Professionals

    Report:Insurance eDelivery Adoption Has Room For Growth

    Auto And Home Insurance Firms Should Refurbish eDelivery Strategies

    Ellen CarneyJune 28, 2011

    Paper bills, statements, and policies are a costly and unnecessary expenditure in the auto and homeowner insurance industry. Although it is idealistic at best to think that eBusiness teams at...

    • Downloads: 515

  • For eBusiness & Channel Strategy Professionals

    Report:Courting The Affluent US Insurance Buyer Online

    Ellen CarneyJune 20, 2011

    Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...

    • Downloads: 540

  • For eBusiness & Channel Strategy Professionals

    Report:Taming The Insurance Claim Experience

    An Integrated Channel Claims Strategy Improves Experience And Reins In Costs

    Ellen CarneyMay 11, 2011

    Claims are a big deal to both insurers and customers. It's an emotional time for claims customers, and costs and processes can go off the rails, affecting a variety of key insurance business metrics...

    • Downloads: 619

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015

    Ellen CarneyApril 21, 2011

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

    • Downloads: 982

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    Ellen CarneyFebruary 08, 2011

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1211

  • For eBusiness & Channel Strategy Professionals

    Report:Courting The Ambivalent US Insurance Buyer

    Why Agents Can Help Win Over Emerging Buyers

    Ellen Carney, Molly SimpsonFebruary 04, 2011

    US insurance customers depend on agents to help navigate changing insurance needs and provide support and assistance around claims. As a result, when it comes to the distribution channels that drive...

    • Downloads: 461

  • For eBusiness & Channel Strategy Professionals

    Report:How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers

    Ellen CarneyNovember 29, 2010

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price...

    • Downloads: 1081

  • For eBusiness & Channel Strategy Professionals

    Report:How Canadian Insurance Customers Use Different Channels

    Ellen Carney, Peter WannemacherAugust 24, 2010

    Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...

    • Downloads: 545
 
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