Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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91 results in Reports

  • Ellen Carney
  • For eBusiness & Channel Strategy Professionals

    Report:Three Steps To Craft Your Mobile Insurance Road Map

    Road Map: The Mobile Insurance Strategy Playbook

    Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and...

    • Downloads: 171
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    Successful digital insurance executives recognize that their jobs aren't done just because apps and sites are live and the metrics are proving that the launch was a triumph. With expectations set by...

    • Downloads: 141
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Insurance Use

    Processes: The Mobile Insurance Strategy Playbook

    The future of insurance is mobile, yet the path to that future is riddled with obstacles. One of the biggest is the low adoption rate of mobile sites and apps. This stems partly from the...

    • Downloads: 311
  • For eBusiness & Channel Strategy Professionals

    Report:Building A World-Class Mobile Insurance Strategy

    Executive Overview: The Mobile Insurance Strategy Playbook

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of consumers who now want the same kinds of experiences from insurance providers that they have with...

    • Downloads: 341
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Mobile Auto Insurance Functionality Rankings

    Benchmarks: The Mobile Insurance Strategy Playbook

    With customers now trained to expect more from their mobile experiences, insurers are fortifying their mobile strategies through increased investments. But how effective are mobile insurance apps and...

    • Downloads: 310
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Insurance Metrics That Matter

    Performance Management: The Mobile Insurance Strategy Playbook

    Insurers have taken the mobile plunge and rolled out myriad portable apps and websites that help customers research, buy, and service their insurance needs. But in order for mobile strategies to...

    • Downloads: 503
  • For eBusiness & Channel Strategy Professionals

    Report:2013 US Health Insurance Plan Online Sales Rankings

    Humana's Website Is Best Prepared For Health Insurance Shoppers

    Come January 2014, US health insurance plans will be facing a big enrollment event when millions of Americans will be required to purchase health insurance. Where will many go to do research and...

    • Downloads: 368
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2013: North American Insurance eBusiness And Channel Strategy

    Disruption Drives 12 Trends In Digital Insurance Agendas

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications...

    • Downloads: 949
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Lead Your Mobile Insurance Future With Sound Strategic Planning

    Strategic Plan: The Mobile Insurance Strategy Playbook

    Mobile strategies fail when firms approach them as purely technology solutions without clear business objectives and stakeholder support. Having a documented strategic plan that all stakeholders...

    • Downloads: 584
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance In 2013

    Landscape: The Mobile Insurance Strategy Playbook

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 1078
    • Comments: 1
    • Rating:
  • For Security & Risk Professionals

    Report:Prevent Insurance Crime With The Four Cornerstones Of Better Fraud Management

    Insurers Must Catch Up To The Sophistication Of Today's Fraudsters

    Fraud costs the US insurance industry upward of $40 billion, which the industry then passes on to policyholders in the form of higher premiums. Financial crime is on the rise as fraudsters become...

    • Downloads: 325
  • For eBusiness & Channel Strategy Professionals

    Report:2012 US Auto Insurance Secure Site Rankings

    Forrester assessed the secure websites of five American private passenger auto insurers: Allstate Insurance, Geico, Liberty Mutual Insurance, Progressive Casualty Insurance, and State Farm Mutual...

    • Downloads: 335
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Insurance Is Mobile

    Vision: The Mobile Insurance Strategy Playbook

    Hold on tight — the business of insurance is changing, in large part due to customer demand for better experiences. What's fueling this changing demand? Mobile devices are everywhere, mobile...

    • Downloads: 1529
    • Comments: 2
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1222
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Gone Shopping: US Auto And Home Insurance Buyers Will Test eBusiness Strategies In 2012

    After a record year for claims, a continued poor investment climate, and an economy mired in the doldrums, rates in the US for auto and especially homeowners insurance have no place to go but up....

    • Downloads: 560
    • Comments: 4
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 916
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Vendors That Insurance Enterprise Architects Should Watch In 2012

    New Wave Of Vendors Bolsters Support Of Insurance Business Capabilities

    Insurance enterprise architects are embracing their role in aligning technology and business strategies. In 2011, that alignment is even more important as insurers see markets firming as a result of...

    • Downloads: 891
  • For eBusiness & Channel Strategy Professionals

    Report:Making Online Insurance Cross-Sell Initiatives Work

    Nine Tactics To Maximize Insurance Cross-Selling Performance

    Two opposing factors line up to elevate the importance of getting cross-selling right for eBusiness and channel strategy professionals at insurers. Competition for US consumer insurance wallet share...

    • Downloads: 837
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: MassMutual Helps Gen Yers See Into Their Futures

    Edutainment Succeeds In Engaging Twentysomethings Through Digital Tools

    The Retirement Services Division at Massachusetts Mutual Financial Group (MassMutual) provides retirement savings programs through employers across the US. An important segment that will consume...

    • Downloads: 443
    • Rating:
  • For eBusiness & Channel Strategy Professionals

    Report:Insurance eDelivery Adoption Has Room For Growth

    Auto And Home Insurance Firms Should Refurbish eDelivery Strategies

    Paper bills, statements, and policies are a costly and unnecessary expenditure in the auto and homeowner insurance industry. Although it is idealistic at best to think that eBusiness teams at...

    • Downloads: 578
  • For eBusiness & Channel Strategy Professionals

    Report:Courting The Affluent US Insurance Buyer Online

    Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...

    • Downloads: 584
  • For eBusiness & Channel Strategy Professionals

    Report:Taming The Insurance Claim Experience

    An Integrated Channel Claims Strategy Improves Experience And Reins In Costs

    Claims are a big deal to both insurers and customers. It's an emotional time for claims customers, and costs and processes can go off the rails, affecting a variety of key insurance business metrics...

    • Downloads: 708
  • For eBusiness & Channel Strategy Professionals

    Report:US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

    • Downloads: 1059
  • For eBusiness & Channel Strategy Professionals

    Report:Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

    • Downloads: 1222
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1263