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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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8 results in Reports

  • Ellen Carney
  • Security, Risk and Compliance
  • Forrsights For Business Technology

  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    Ellen CarneyDecember 12, 2011

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 805

  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In North American Insurance IT Firms

    Forrester Forrsights For Business Technology

    Ellen CarneyOctober 28, 2010

    Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...

    • Downloads: 422

  • For Sales Enablement Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    Ellen CarneyMarch 05, 2010

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 4

  • For Sales Enablement Professionals

    Report:Banking And Insurance 2010 IT Security Budgets And Spending

    Ellen CarneyMarch 04, 2010

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

    • Downloads: 13

  • For Sales Enablement Professionals

    Report:Banking And Insurance IT Security Roles And Responsibilities

    Ellen CarneyMarch 02, 2010

    This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...

    • Downloads: 10

  • For Sales Enablement Professionals

    Report:Banking And Insurance Managed Security Services Buying Intentions

    Ellen CarneyFebruary 26, 2010

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

    • Downloads: 3

  • For Sales Enablement Professionals

    Report:Banking And Insurance Security Priorities, Challenges, And Risks

    Ellen CarneyFebruary 17, 2010

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking and...

    • Downloads: 5

  • For Sales Enablement Professionals

    Report:Financial Services Security Has A People Problem

    Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

    Ellen CarneyDecember 08, 2008

    There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

    • Downloads: 344
 
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