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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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7 results in Reports

  • Ellen Carney
  • Multichannel Customer Experience

  • For Sales Enablement Professionals

    Report:Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World

    Ellen CarneyDecember 22, 2008

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

    • Downloads: 872

  • For Sales Enablement Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    Ellen CarneyNovember 05, 2007

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1022

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2012: North American Insurance eBusiness And Channel Strategy

    The Age Of The Customer Drives Four Insurance eBusiness Mega Trends

    Ellen CarneyMarch 15, 2012

    Four market forces are putting the squeeze on insurance eBusiness professionals in 2012. What should eBusiness and channel strategy executives be thinking about as they forge ahead this year? This...

    • Downloads: 1103
    • Rating:

  • For Sales Enablement Professionals

    Report:Inquiry Insights: Financial Services, Q4 2008

    What Was On The Minds Of Bank And Insurer Roles In '08?

    Ellen CarneyMarch 10, 2009

    To understand how the recession, particularly the collapse of Wall Street and the housing market, is affecting technology decision-makers in the financial services industries, Forrester sorted...

    • Downloads: 393

  • For eBusiness & Channel Strategy Professionals

    Report:How Canadian Insurance Customers Use Different Channels

    Ellen Carney, Peter WannemacherAugust 24, 2010

    Canadians still use the phone as their primary channel for insurance. In fact, the phone was the only channel used by a majority of online Canadian insurance customers in the past year, while fewer...

    • Downloads: 545

  • For Sales Enablement Professionals

    Report:B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

    Ellen Carney, Emily Van MetreJune 02, 2009

    Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's...

    • Downloads: 425

  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance In 2013

    Landscape: The Mobile Insurance Strategy Playbook

    Auke Douwe Veenstra, Ellen CarneyJanuary 22, 2013

    Insurance companies are rolling out a widening range of mobile insurance functionality for both consumers and agents. While there's substantial consumer interest in mobile insurance, actual use is...

    • Downloads: 535
    • Comments: 1
    • Rating:
 
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