Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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28 results in Reports

  • Ellen Carney
  • Tech Sector Economics
  • For Sales Enablement Professionals

    Report:Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

    • Downloads: 1738
  • For eBusiness & Channel Strategy Professionals

    Report:Industry Essential: The US Insurance Market, 2011

    Insurance Transformation Exposes Key Opportunities For Technology Vendors

    The US insurance industry represents 3.2% of gross domestic product (GDP) and generated nearly $1 trillion in revenues in 2009, but even with that big number, premium growth has been declining for...

    • Downloads: 1243
  • For Sales Enablement Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1029
  • For Sales Enablement Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 978
  • For Enterprise Architecture Professionals

    Report:Emerging Technology Vendors That Insurance Enterprise Architects Should Watch In 2012

    New Wave Of Vendors Bolsters Support Of Insurance Business Capabilities

    Insurance enterprise architects are embracing their role in aligning technology and business strategies. In 2011, that alignment is even more important as insurers see markets firming as a result of...

    • Downloads: 907
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 937
  • For Sales Enablement Professionals

    Report:Understanding How Financial Services Firms Manage Tech Buying In A Downturn

    The North American financial services industry — which includes banking, insurance, and capital markets — spends a lot on technology. But with the big downturn in financial services...

    • Downloads: 760
  • For Sales Enablement Professionals

    Report:North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

    • Downloads: 774
  • For Sales Enablement Professionals

    Report:North American Bank IT Spending In 2008

    Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

    The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...

    • Downloads: 772
  • For Sales Enablement Professionals

    Report:North American Insurance IT Spending In 2008

    The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

    • Downloads: 791
  • For eBusiness & Channel Strategy Professionals

    Report:Financial Services Opportunities: Technology That Leads To Business Values

    Inquiry Insights: Q1 2009 Through Q2 2010

    Just because the recession is finally deemed over, it doesn't mean that the three financial services segments aren't still grappling with the recession's very long tail. To understand how the "Great...

    • Downloads: 633
  • For Sales Enablement Professionals

    Report:Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

    • Downloads: 21
  • For Sales Enablement Professionals

    Report:The Content Management Market Goes Mini-Vertical

    ECM Vendors Are Thinking Small For Bigger Impact

    Fragmentation and blurry boundaries among offerings create big challenges for enterprise content management (ECM) tech marketers to distinguish their products. How are enterprising ECM vendors...

    • Downloads: 370
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Services Budget Data

    A data chart on IT services banking and insurance budget data.

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In North American Insurance IT Firms

    Forrester Forrsights For Business Technology

    Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...

    • Downloads: 455
  • For Sales Enablement Professionals

    Report:Banking And Insurance 2010 IT Security Budgets And Spending

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

    • Downloads: 21
  • For eBusiness & Channel Strategy Professionals

    Report:Banking And Insurance Business Continuity Practices And Investment Plans

    A banking and insurance industry cut of the 2009 Business Data Services hardware survey for business continuity practices and investment plans.

    • Downloads: 6
  • For Sales Enablement Professionals

    Report:Forecast Your Industry Sales Future

    Use Business Process Maturity To Chart Your Industry Sales Model

    Targeting the business IT needs of specific industries is now one of the most common customer segmentation strategies. Despite conventional wisdom, it turns out that vertical segmentation is a...

    • Downloads: 209
  • For Sales Enablement Professionals

    Report:Role-Based Solutions: Tech Marketing's Quiet Coup

    The best B2B marketers are continually refining how they segment their markets. A leading customer segmentation scheme — by vertical — is about creating solutions that meet the needs of a...

    • Downloads: 204
  • For Sales Enablement Professionals

    Report:Are You Ready For Vertical Marketing?

    Many companies talk the vertical talk; some, like Motorola and Computer Sciences Corporation (CSC), are walking it; and others are struggling with the basic steps of a successful vertical marketing...

    • Downloads: 212
  • For Sales Enablement Professionals

    Report:Telecom And Networks North American Insurance And Banking Contact Center Data

    These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

    • Downloads: 5
  • For Sales Enablement Professionals

    Report:Compensation: Your Best Tool For Retaining Industry Sales Talent

    Motivate And Defend Your Work Force With Industry Sales Rewards

    To be credible and successful in selling into vertical markets, technology marketers need strong industry expertise on their teams. Competitive compensation programs can protect these precious assets...

    • Downloads: 187
  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

    • For Sales Enablement Professionals

      Report:Telecom And Networks North American Insurance Mobile Data

      These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:Banking And Insurance Desktop/Laptop Buyers And Buyer Preferences

      Based off the 2009 Business Data Services hardware survey, this data chart is a banking and insurance industry look at desktop/laptop buyers and buyer preferences.

      • Downloads: 4