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Ellen Carney

Senior Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a senior analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Education

Ellen received a B.S. in economics from Southern New Hampshire University.

Research Coverage:

Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Cross Channel Strategies, Customer Advocacy, Customer Experience Management, Mobile Channel for Consumers, Mobile Web, Mobile eCommerce, Multichannel Customer Experience, Phone Self-Service, Social CRM

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9 results in Reports

  • Ellen Carney
  • Sales Enablement

  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    Ellen CarneyFebruary 08, 2011

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1211

  • For CIO Professionals

    Report:Eleven Steps To The Right Verticals 3.0 Strategy

    Refining Vertical Strategies For The Smart Computing Era

    Andrew Bartels, Ellen CarneyApril 16, 2010

    Tech vendors are increasingly focusing on vertical industry opportunities — and appropriately so, given Forrester's forecast that industry-specific solutions will represent a rapidly growing...

    • Downloads: 1021

  • For eBusiness & Channel Strategy Professionals

    Report:How US Insurance Customers Use Different Channels

    Right-Channeling Delivers Big Business Impact For US Insurers

    Ellen CarneyNovember 29, 2010

    Insurance eBusiness and channel professionals are on the front lines of executing the carrier's business strategy: growing the business while controlling costs. But in a market with increasing price...

    • Downloads: 1085

  • For eBusiness & Channel Strategy Professionals

    Report:US Online Insurance Forecast, 2010 To 2015

    US Online Insurance Sales Will Grow Steadily Through 2015

    Ellen CarneyApril 21, 2011

    In 2010, online motor and home insurance sales in the US grew to $8.4 billion, which represents less than a 4% share of insurance sales in these two categories. What's behind that online single-digit...

    • Downloads: 984

  • For eBusiness & Channel Strategy Professionals

    Report:Courting The Affluent US Insurance Buyer Online

    Ellen CarneyJune 20, 2011

    Online affluent consumers who buy insurance in the US are older and more technology-savvy when compared with online Americans who buy insurance. These millionaire insurance customers are self-made,...

    • Downloads: 540

  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: ING For Life Educates Life Insurance Customers To Boost Agent Results

    ING's Interactive Life Insurance Tool Separates The Education From The Sale

    Ellen CarneyDecember 20, 2010

    In 2005, ING US Insurance embarked on a strategy to expand its sales of individual term life insurance to the US middle market. Many Americans don't have either any or enough life insurance coverage...

    • Downloads: 509

  • For Sales Enablement Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    Ellen CarneyMarch 05, 2010

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 4

  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    Emily Van Metre, Ellen CarneyJuly 10, 2009

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

    • For Sales Enablement Professionals

      Report:Banking And Insurance Managed Security Services Buying Intentions

      Ellen CarneyFebruary 26, 2010

      This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

      • Downloads: 3
     
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